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Single family residential real estate gives you the most liquidity of any kind of real estate. Why? Because it’s in the highest demand. So if it’s in the highest demand, you could list and sell that puppy at any time, which means you get your capital back and maybe a little bit more. If you own multifamily, duplex, fourplex, apartment buildings, and you wanna sell that property, your pool of buyers shrink significantly, and so now you aren’t as liquid.
Now it’s harder to be able to move that product and move that property. What would your life look like if you could replace all of your working? With simple and conservative investments that could do it for you. Over the last 13 years, we’ve helped thousands of clients transact over half a billion dollars in simple and conservative real estate transactions, allowing them to begin replacing their work income with real estate investment income.
Each week we’ll be pulling back the curtain on the ins and outs of real time retirement based real estate transactions that will transform your financial future even if you have no real estate experience. This is Replace Your Income with me, Kevin Clayson and Steve Earl. Welcome to the Rise Up Live free podcast, my friends, you were in the one stop location for everything, personal finance, for understanding how to be empowered with money and to use money to ultimately achieve financial freedom in 10 years or less in today’s episode.
It’s a pleasure for me to kinda walk down History Lane for me today. I’m gonna be interviewing the person who helped me get going with my path to becoming financially free, especially as it relates to cash flowing. Over a decade ago. It’s really cool to see how much we’ve both grown in the last decade.
When I first started with this individual, he was just starting his business. I was obviously just starting mine. I was super naive in what I was doing, but us coming together and him helping me acquire real estate in a much more passive way, really gave me the confidence to stay in the game in real estate and to build a system of relationships more than anything, and consistent outcome.
To be able to own and control my time. So today you’re gonna hear an interview with Kevin Clayson, the owner and the co-founder of Done For You Real Estate. Sit back, relax, and enjoy this interview because this is going to help you understand when we talk about buying real estate, we talk about doing it in a very, very specific way so you not just have money, but so you can truly use money as a tool to buy your time back and live financially free.
My friends, we have a conversation for you today. I’m excited, I’m honored. And actually it’s really gonna be a fun opportunity because I get to walk down memory lane with my good friend Kevin Clayson, right here. Kevin, you wanna say what’s up to every buddy? Hey everybody, how are you? Thanks for having me, man.
That’s awesome. So, Kevin, you and I, we got back in contact maybe a couple of years ago, but guys, for those of you that don’t know, you know, I talk a lot about my story and getting involved in real estate and trying to do it on my own and falling flat on. Face . And then I talk about a mentor that helped get me going successfully.
And that was this dude right here, Kevin Clayson. So look, I got involved in real estate now a decade ago. I still own the properties that this guy helped me pick up, and they’ve been the most successful. Like literally that was the pivotal point in, in changing my mindset around money, real estate, cash flow, and that I could do it.
And I didn’t have to do all the. I could tap into professionals that would help me be the CEO of a portfolio. So Kevin, why don’t you take just a quick moment and introduce yourself and what you do for people today. Well, first of all, thank you and I just gotta tell everybody this is so, it’s surreal for me, Ryan, because.
When I first met you, when I first met Ryan, he, I look up to Ryan. I’ve always looked up to him just because of who he is as a human. But the way we reconnected was I was at, if you’re in this community, you’re probably familiar with ClickFunnels and with Russell Branson and uh, I was at Funnel Hacking Live cuz I’m a big user of ClickFunnels as well.
And I see my dude on stage and I’m. Because I kind of lost touch with you. I didn’t really know what you were up to. And then you’re on stage and I’m like, What is happening right now? And what? And you were up there with Brad and I found Brad, and I was like, Where is Ryan? You guys work together? Tell me what is going on.
I had no idea. I was completely unplugged. And as I’ve now seen what you are doing, what this community is, what it represents, and the lives that it changes. You refer to me as a mentor that makes me uncomfortable. You are my mentor. You are somebody that I look up to tremendously and I’m just thankful to be here with you.
So thank you so much, man. It’s just, it’s awesome. You know, I think that’s the cool thing, like when you find the confidence to stand in your expertise, you have the ability to serve people in a very unique and a in a transformational way. The reality of it is you have unique skills, gifts, talents, and abilities.
I have unique skills, gifts, talents, and abilities. And I think oftentimes we run away from those, right? The world teaches us to run away from those, those talents and pursue money, a paycheck, a degree. All of the things that we’re taught symbolize success. And oftentimes I think people find themselves in a position where they wonder what their life has become cuz they’re not doing anything that they thought they would be doing.
They’re not doing anything that aligns with what their gift skills, talents, and abilities are. And as a result, They’re not finding fulfillment in their, in their pathway. And so I believe that’s one of the amazing things about who you are. And you, you know, honestly, real estate gave me the permission to step into finding my talents, finding my abilities, and making decisions that weren’t primarily based on how much money I was going to make.
That’s huge. And that’s really helped me out. So before we talk about all of the cool things that come from real estate, , I wanna back up just a little bit and talk about what you do because guys, We talk a lot about financial freedom. I mean, that’s, that’s what we talk about. Uh, in order to be financially free, you have to have a system that pays you money without the direct involvement of your time, effort, and energy.
And that was the big disconnect I had in the beginning. I read Rich Dad, Poor Dad, and I thought, Okay, cool. I’m gonna go do real estate. Yeah. What I didn’t understand is real estate in and of itself is a business, and I was nowhere near proficient to be successful in the business of real estate. And I questioned myself after three properties, whether or not I could do.
And fortunately I tapped into what you do and you were just starting out at the time. Yeah. What you’ve accomplished today is amazing. So who are you, what do you represent? What do you do for the community? So we started our company back in 2007. That’s a long time. So back in 2007, here was kind of the environment.
So I, I lived in Utah like Bryan. And the environment at the time was, there was all of this education, right? We’d all read Rich Dad, Poor Dad, everybody was going to seminars to learn how to do real estate because that was kind of the mo, right? That was what you do. You read a book, you go to an event. At the event, you know you pay for coaching and then hope you maybe step up in additional levels of coaching.
And the idea. You’ll learn how to do real estate. Maybe you even get the ideas of how to build your own team so that you can minimize some of that time, effort, and risk. What we saw people spending tens of thousands of dollars to get educated, but we noticed something really interesting, which was less than 3% of the folks.
That would buy, the education would actually go and physically transact real estate. So you had 97% of the folks out there that were paying all this money to get educated and they, they didn’t do what you did, right? You were one of the few, You actually got off the bench and you actually tried it.
Whether it was difficult or not, you went and tried it. Lot of people. They jump in, they do the research and they go, Okay, I don’t, I mean, how do I have time for this? Like this is just too much. And they would bow out. So we started our company with a really simple premise, and it’s the premise that today still is intact, which is we wanna help you not just learn how to do real estate, but physically actually do real estate.
So our company’s called Done For You Real Estate, and the idea is if you can, we generally help busy and successful people. Gain all the benefits of owning and doing investment real estate without taking on the time and the risk, but still keeping a hundred percent of the profit. Dude, I, I love that. And here’s, here’s, I remember, you know, for me, here’s how this epiphany came to me, right?
I read Rich Dad, Poor Dad. I realized everything I was doing with money was wrong. I started reading a bunch of other books, Jim Kramer, like I tried Option Trading Day Trading. I. All kinds of different things, but nothing felt like I had any control. And then when you were reading Jim Kramer, did you feel like you’d have to buy or yell the word sell from time to time?
Yeah. And I felt like I needed a baseball bat on any given day . But look, the reality of it was I got into real estate thinking, Okay, real estate’s the way to go. I’m gonna, I’m gonna go do real estate. And I, I’ll never forget, you know, after doing a couple of properties, I realized that the level of expertise that I had to have was paramount to the level of expertise I had on my professional job.
I had to become a real estate investor. I wanted to be successful in real estate totally, and no doubt I could make a lot of money in real estate, but I learned along the way. I didn’t love real estate. I, Yes, I’m horrible at, man. My, my first property that I bought, I’m so grateful I bought it because it taught me every single lesson of what not to do,
And then I repeated it a couple more times and I’m like, Holy crap, this sucks. But look, the reality of it was, I, I arrived at a point where I had three properties and I was spending more time on those three properties. I was further away from financial freedom than when I started. Cause I was spending more time finding properties, rehabbing them.
Oh yeah. Trying to collect the rent, all the different things. And I realized every step I was taking, doing real estate on my own was a step further away from financial freedom. It was a step into having another full-time job. Totally. And I read Trading Time for Money. Yeah. I read, Think and Grow Rich and In Thinking Grow Rich.
Um, he talks about, uh, he talks about, uh, Henry Ford and Henry Ford was accused of being a very ignorant businessman of his time. Right. Didn’t understand how to put together a, a, a car or all the mechanics that, that go with it. And Henry Ford took the newspaper to, to court and, and sued them for, for, I dunno if it’s slander or li, whatever it is.
One of those, yeah, sued him and they started asking him in court all these crazy questions like, how do you put together an engine? And they even were asking him questions like, who was the third president of the United States? Just to prove his ignorance. And finally, Henry Ford slams his hand down, he says, I have a row of electronic push buttons on my desk and I can push a button and summon to my aid at any given moment in time.
Anyone that can answer any one of these questions, that’s awesome. And I, I thought to myself that was such an epiphany. Yeah. I’m trying to do everything on my own. I need a row of electronic push buttons in the game of real estate. Yeah. And that opened me up to finding out what you do now. You help people enjoy the benefits of owning real estate, but they don’t have to do real estate.
Talk about how those two worlds. I always say that, as far as I’m concerned, there’s three ways to go and do real estate, right? Yeah. One is you make the determination, I’m gonna be a real estate investor. You walk outside, you look for the first for sale by owner sign, and you try to figure it out as you go, right?
Total trial and error. No expertise. You just dive in. That’s one way. The second way is you go and you read a book, you hire a team or a coach, you get educated, and then you start. Now when you go and have the conversations with the first sale by owner or whatever, you should have a a framework to work from right now, the benefit of both of those ways, and that why a lot of why they’re attracted to a lot of people is people feel like I’m in control with both of those.
I’m making a hundred percent of the profit and a hundred percent of the benefit. If I do that, I’m not having to share those proceeds with. I’m gonna be the maverick. I’m gonna do the work right Now, what people don’t realize is either one of those ways, just because you’ve made the determination to do real estate, and even if you’ve paid for coaching, a lot of people don’t consider, and you touched on it, the things that you would still have to do, right?
First of all, you have to decide where you’re gonna invest. You’re gonna invest in your backyard, or you’re gonna invest in another market. And if you are gonna invest in another, Which market should you go to? You’re gonna have to figure out what price point you want. Do you want a hundred thousand or 200,000 or somewhere in between?
You’re gonna have to figure out what kind of real estate you wanna do. Do you wanna do foreclosures? Do you wanna do short sales? Do you wanna do tax lie? Do you wanna do tax deeds? Do you wanna do single family rentals? Do you wanna do long term rentals? Do you wanna do short term rentals? Do you wanna do an Airbnb?
So you’ve gotta figure out what to do, where to do it, then what the price point is, and what kind of real estate you ultimately want to invest in. Then once you determine that, let’s just say you wanna do single family rentals, and maybe you wanna do them even in your backyard, right? Because you’ve heard that the Burr method is really good, and so you’re like, I’m gonna buy it.
I’m gonna rent rehab, and I’m gonna do all the things. Because you wanna be the maverick. You wanna make a hundred percent, and you wanna highfive yourself in the mirror and say, You’re in a real estate investor and you should feel good about yourself. And so you go, Okay, cool. Well now I have to find a home.
Well, now I gotta go find an agent. If I don’t wanna find an. I have to know what type of home to get, What’s the price point going to be and how much is it gonna cost me to do the rehab? And when I do the rehab, am I gonna do the rehab? Is somebody else gonna do the rehab? Do I need to do floors? Do I need to do countertops?
Do I need to do a two-one paint? Do I need to do a one tone paint? What type of carpet do I need to do? Lvp? You have to figure out how to do it. And generally speaking, if you already are full-time employed, you probably don’t have the time to go and do. Things. So then you go and hire a contractor, but what’s a good contractor?
What’s a bad contractor? How do you pay that contractor? What if the contractor has other contractors? How is that all gonna work? So you have to determine where are you gonna do real estate, what kind of real estate, how much you’re gonna do it for. Then you’ve gotta figure out how you’re gonna do the rehab.
How are you gonna do the fix up? You gotta do all of that on your own. And then you still have to coordinate successful rental and monthly rent collection, and then know what to do with the funds from a tax perspective, from a business per. And you do all that. Just so you can say, I’m a real estate investor, my friends, if you’re listening on a podcast, slow the podcast down.
That was in real time, triple speed right there. So if you were listening on triple speed, good luck catching that. But dude, that’s exactly how most people dive into real estate and most. Here’s the reality, okay? Can you make money in real estate, Kevin? Of course you can make money. Can you make a lot of money in real estate?
Of course, you make a lot of money in real estate, okay? You can make money in real estate. But if you’re listening to this podcast, what we’re trying to help people understand is it’s not about how much money you make. It’s about the cashflow that you having coming in without you having to spend a lot of time doing it.
And for what, what I found myself in the trap of, and what so many people in the world of real estate find themselves in the trap of is all of those things that you just talked about. That’s right. They build a business, they build a job instead of real estate. And while they might make money mm-hmm.
they’re not free. So then there’s the third way to do real estate. All right. And this is where. You have somebody that’s already an expert that finds the property for you, fixes it up for you, finances it for you, ensures it for you, rents it out for you, and then you still make a hundred percent of the profit.
You still take title. You are still the owner of the property now. All things being equal, right? If I’m gonna get a property and it’s gonna cash flow 500 a month, when it’s all said and done, would you rather do method one, go out the door and figure out how to do it on your own, or just make mistakes as you go?
Method two, hire coach or hire somebody and then do all of that stuff. Or Method three, just have the vast majority of the work done for you. You eliminate the. You minimize some of the risk by letting somebody who knows what they’re doing do it for you, but you still make the same amount of money. In my mind.
See, I’m not a real estate investor, okay? I love what real estate does for me, but I don’t. My business partner Steve Earl, that dude wakes up and he’s like real estate, real estate, real estate. He eats it, sleeps it, drinks it, and it’s great. That’s not me. I’m a lot like you, Ryan. I want to empower folks. I love to talk about freedom.
I love to talk about motivating. I love to be in the. Serving, but real estate is not my passion. Yeah. But I am passionate about what real estate can do for me. So you look at somebody like me, somebody like you, somebody that is busy, who generally speaking, doesn’t want to take on another job. Like we have a ton of doctors and dentists and engineers and school teachers, and all these people who are really good.
They’ve spent a lifetime becoming good at what they’re. Why would you take time away from doing the thing that you’ve become an expert in, just to try to become a new expert in something brand new that you don’t understand that’s gonna draw you away from the thing that you’ve devoted your life to in the first place.
Just because you wanna be a real estate investor and maybe make a little bit of cash flow. Well, I don’t think you really wanna be a real estate investor that, that, that the real thing, like I wanted the benefit of real estate. That’s, But what I learned in the process of doing real estate is like you.
And like I would say the majority of people out there, I don’t like the process of doing real estate. I like the benefit of it. Right. I don’t, I’m the worst property manager. I could never say no. When people called me up with, with, you know, sob stories, I sob right along with them and said, Don’t worry about paying your rent.
I’ll pay it for you. Like it was, it was the worst. Right. And so I think you were one of the pioneers, whether you knew it or not, I’m sure you know it now, but you were one of the pioneers and what is today considered? Turnkey real estate. Yeah. Right. You guys were one of the pioneers in getting that done.
What is like turnkey real estate, is that done for you System? Yeah. Where someone else’s expertise is, is doing the majority of the work, but I get the benefits. That’s right. I think as an outsider looking in, I would wonder why, if you can do real estate so well, why don’t you just do all the real estate for yourself?
Why do turnkey companies exist? Yeah, that’s a great question. So, Everybody’s in business for the same purpose, no matter what you say, no, I don’t care how altruistic you are. At the end of the day, you likely are not doing something that doesn’t put food on the table for your family, okay? Mm-hmm. . So I look at what we’ve done for our clients, right?
And it does two things. Number one, We buy real estate the same way that our clients do, but what we’ve opened up for our clients and given them the ability to do is so much bigger than dollars and cents. Okay, so we just got a testament. We just got a five star Google review from a guy who we talked to two years ago.
Okay. Dude. Heard us on the radio. We have, there’s a major radio host that is one of our clients said, so he heard us on this guy’s radio show and this guy, he’s a school. He had scripted and saved and put his pennies together, and he had just a small enough nest egg to be able to invest in real estate.
Now, if I was just selfishly doing real estate for myself, which we still do, but I wasn’t tapped into a business cuz all the businesses is, it gives you the ability to serve people at a high level and then compound. Your cash flow results to be able to go and divert even more of that money into real estate or whatever you do.
Right. Um, I do more real estate because I have a business that helps other people do real estate. Right. That’s really, really critical to me. But along the way, you get all these other benefits. Like this guy, school teacher barely had enough money, but I just had enough to be able to go and do one property.
He went and did one property, which turned into two, which. Four properties a couple years in. This guy has four properties. He’s still a school teacher. He still stays good at the things that he’s good at, but his family has a financial opportunity and possibility. Now, here’s what’s beautiful about that.
If I was selfishly doing real estate, right, let’s say that I, whatever that is, I just grab up my money and I go do a property. Maybe there’s a benefit to the tenant. Maybe there’s a benefit to the agent that I work with or to the loan officer. There’s a small benefit to. And to the people that I work with.
But by having a real estate business for us, okay, now I still get to benefit my own real estate in the same way I still get to do real estate. I still get to benefit, but now I have thousands of other people that are doing the same thing. Now, it also so happens that as a company, We own our real estate company.
We own a mortgage brokerage. We own an insurance company. We have 25 W two employees that are in our office, okay? Every single one of ’em in 2021 got a significant raise because of the level of service we were able to provide for our company. We had a banner year in 2021. Now, what that meant is we served more people at a higher level.
In fact, in 2021, okay? This is everything to be right. That’s cool. So if I just had my 1, 2, 3, 4. Five homes. Five. My five properties are 10 properties and each one of ’em grew in equity In 2021, I could be sitting there and I could go, Cool. I had like a net positive half a million dollar impact on my personal financial life.
But because we have a company, because turnkey real estate exists because there’s a need in the world for putting money somewhere other than a 401k, other than an ira, other than traditional financial retirement mentality because people need to put money somewhere where it can grow and replace their income and bless their families.
Because of that, because we feel the need in generated this turnkey company, and we’ve helped all of these people in 2021. We added 175 million of net worth to our clients, 175 million of net worth in one year, and nearly 15 million in cash flow check due. That’s cashed. Guys. This is the power of real estate, right?
And we talk a lot about this idea of the four pillars. You make money in multiple different ways with done for you real estate. With this idea of turnkey, you have the ability to do real estate to get the benefits of real estate without having to do all the work of real estate. And the way I like to think about.
Is you have that role of electronic push buttons. You’re, you’re really becoming the CEO of a portfolio. You have to know what success looks like. You have to have a game plan of how much real estate you need and why. Then you have to build a team, whether you build it on your own or you tap into a team that’s already prebuilt.
And those are the benefits that you get to experience. 175 million of net worth increase and what did you say? Hundred 65 years? Yeah, 175 million. And then 15 million of cash flow checks. Not to Kevin, not to done for your real estate, but to the people who own the real estate. Yeah, that’s pretty powerful.
And on top of that, We did a hundred million in purchase transactions. There was agents associated with all of those transactions. We did 80 million in loan volume. There were loan officers associated with, there was title officers, there was our W two employees. So everyone wins. Like if you’re playing a win, win, win win, win game, the power of one when it comes to owning a business, and especially when that business has something to do with real estate, there is, and we’re not even talking about the thousands of.
Families. We have over 4,000 properties that are being managed by our property managers right now. That means 4,000 people have homes where their kids are going to a, I mean, I get so passionate, Ryan, because what this does, it’s so much bigger than me and my real estate. And so why does turnkey exist?
It’s the same reason why Uber exists. Okay? Why does Uber exist? Because people got tired of either taking a taxi. Or, or calling a friend or having to get an airport shuttle. So the world said we need something better that is more convenient, that is better for people. So Uber says, Here’s the technology, here’s the solution.
Now they’ve revolutionized, frankly, created an industry and, and now everybody’s better off because we don’t ever have to be stranded ever again. Right. We can go and find a ride. That’s why our term key company exists. That’s why what we do, And you know, it’s funny because our whole vibe and everything we do as a.
We are not the, If you want to come and work with somebody who’s like, I’m gonna make you an uber billionaire, millionaire guy, and we’re all gonna drive Lambos, that is not us. Okay? Here’s who we are. We will help our clients and do help our clients replace their income. One single family residential, simple investment property at a time.
It’s done one property at a time. Overtime. That is the way you build wealth. It’s not just about being rich, because when you’re rich gen, now look, I’m gonna make a massive general. You and I know a lot of wealthy people. Mm-hmm. , we also know a lot of rich people. The rich people have money and lack fulfillment.
The wealthy people have both money and fulfillment. It’s powerful. I wanna, I wanna point out a couple things that you just said there, because I think this, I want to tap into your expertise with our rise up community here in real estate. Okay. You’ve done real estate now since 2007. 2007, Yeah, we’re on 2022.
So you’ve. If not the longest, one of the longest track records in the game of turnkey real estate. You’ve seen the real estate industry go from super high in 2007. Yeah. Down to rock bottom lows. Yes. Back up to rock. You know, pretty high today. Yeah. Yeah. Like what do you see? Number one, what do you see happening in the real estate world?
Is there more demand coming down the pipeline? Is there less demand? What do you see in the world of real estate? So, so what we know is there, there was a massive shortage of properties. For Covid. Mm-hmm. . So that shortage has now been compounded. Okay. So you’re saying there’s more people looking for places to live than there’s real estate to, to out there.
There’s two ti Look, we, we always talk about supply and demand, right? We’re we always want to be. On the right side of the supply and demand curve. And I always say this, I, I love to go, go do live events and I’ll talk to the audience and I’ll be like, Raise your hand if you’re in real estate and there’ll be a few people that’ll raise your hand.
And I’ll say, Wrong, you’re all in real estate already. You’re either on the side that’s making you money. Or on the side that’s making someone else. Dude, that’s a powerful concept right there. Yeah. It just matters how you’re playing the game, right? Just matters how you’re, But you’re already in real.
You’re either making somebody else money, the bank or the landlord or whatever, or you are on the side of owning some of the benefit, right? So you want to be on the side of the supply and demand curve where you can own the benefit by managing and owning. Some of the supply that’s in really high demand, so there’s already a shortage of properties.
The greatest shortage is in single family residential real estate. We’re probably a couple years away before we’re meeting that demand. And there’s a couple problems that are taking place right now that are not allowing that shortage, that there’s still these shortfalls because builders are not building enough for a couple reasons.
There’s a massive labor shortage, right? You can’t find enough. Skilled workers. On top of that, we have all of these supply chain problems. Mm-hmm. , so you don’t have enough materials. And if you are getting the materials, the timeframe in which you’re getting the materials is so much longer out. I mean, we do a lot of new construction, um, with our, with our clients.
We’ve got builders that we work with so that we can do single family residential, like turnkey new construction properties. There’s times we’ve had to wait eight months for Windows . I get that. I’m building the house right now. Yeah. You okay? You know, so, So we know that there’s a couple things to today as you and I sit here, we still have all time low interest rates, right?
The Fed has said those interest rates are likely gonna go up in 2022. That’s fine. There’s still ways I can make an argument for buying real estate, even if you are cash flow negative. Okay. Yeah. I could still make an argument for that. All of our clients are cash flow positive, but, But there’s reasons to buy real estate regardless of what’s happening in the economy.
But you look at today, it’s like a perfect storm. You have record low interest rates, you have a shortage. And then on top of that, rental demand is crazy high. We saw rental demand go through the roof, and on top of that you’ve got inflation. So now you have inflation, which is raising prices, which is raising rents, which is raising home prices.
So if I wanna be on the right side of that supply and demand curve, I have to go and buy real estate Today. I can leverage someone else’s money, like the banks, I can go and get real estate or get product. In very high demand that has a high demand for renters. And, and it puts me on the side of the equation where I’ve got a tangible asset that’s gonna hedge and maybe even outpace inflation in addition to generating cash flow and tax benefits and everything that comes with it.
It’s pure genius. And when you think about this too, sorry, I just get ranted cuz I love, love this. When, when, when you think about this real estate is so dang powerful, there’s only a couple things that I know of that allow you to make money in more than one way. Right. The right type of life insurance product is one, and real estate is the other.
In real estate, you are not confined to one profit center. You have appreciation. Well, if you don’t have appreciation, you still have cash flow. Well, if you don’t have appreciation or cash flow, you still have tax benefits. On top of that, you have somebody else paying off. How many of us realize when you leverage a property, you have somebody.
Funding your investment because the tenant is paying the rent. The rent is covering the mortgage. The mortgage is paying off principle and interest. So now you are not even paying for your property somebody else’s. So you have principle paydown, you have hedging of inflation, then you’ve got appreciation, and you’ve got cash flow and you have tax benefits.
What else does that? So when real estate, I don’t need all of them. Even if I have just two or three of them, I’m better off than just sticking my money in the. And crossing my fingers and hoping that it just goes up. It’s insane. Do you guys see why Kevin is my mentor? I mean, look at this like this sounds a lot like what we talk about in casual tactics, right?
Those sound a lot like the four pillars. So real estate, it’s still, you’re saying there’s still a lot of demand, a lot of opportunity for a lot of different reasons in the game of real estate. Now, I did hear you mention, and I know this because I’ve been in your game for a long, You guys focus on single family homes?
We do. Why? Yeah. Great question. Okay, so, um, I gotta take you back to one of my favorite movies, okay? Have you guys ever seen the movie Moneyball? Oh yeah. Moneyball with Brad Pitt and Jonah Hill. And it’s not just my favorite cuz Brad, Brad Pitt cuz he has cute, No, it’s, I love Moneyball for this reason. So I grew up in Oakland, California, right?
So I grew up in Oakland, athletics fan and the movie catalogs the 2001 season for the Oakland Athletics. Now what happened? You’ll understand why I’m giving you this background in a. So what happened in 2001 is the A had a payroll of like 37 million. The Yankees who are also in the American League, who are competitors with the Oakland Athletics, had a payroll of like 124 million.
Okay? Same game, same baseball diamond, same rules. 40 million versus 130 million. Seems a little unfair. Yankees are gonna win every time. Absolutely. And, and they, what they had the ability to do is they had the ability to go and chase expensive home run flashy players, right? Mm-hmm. . Now, the a’s didn’t have that ability because they had such a limited payroll.
So what the A’s did is they frankly transformed the game of baseball. And they did this. They said, What wins? Runs win games. What creates runs on base percentage. If you can increase your on base percentage, you increase the velocity of that on base percentage. You get more runs, you win more games. Now what they found is instead of chasing expensive, flashy, awesome looking players, They could go and find the island of misfit toys, pay ’em a lot less.
But those guys were good at, at getting hit by pitches at bunting, at hitting singles. They didn’t need to chase home run fence swingers. Mm-hmm. , all they had to do was go find people that could get on base. When I look at the world of real estate, most people are drawn. Two names that talk about big dollars and flash and all the SAS that comes with it, right?
Mm-hmm. , you and I know some of these people, uh, we’ve watched a lot of them. We’ve all watched these people on YouTube and, and they will talk about the big money deals and these, you know, 200 unit deals and they’ll talk about all of this stuff and syndicating deals and all of that is finding good. But here’s the deal.
If you, I always think of it like this. I think of Babe Ruth. You think of Babe Ruth and Babe Ruth, as we’re always told by personal development people. We’re always told Babe Ruth, he swung for the fences. And you should too because you can connect and sail that thing over the center field fence. And so, and we’re told by these personal development people that that means that when you strike out, you just get back up to bat.
And that is all fine and good. The difference between our clients and Babe Ruth is this our clients, like that teacher that I shared with you earlier, he had one good at bat in. He had one financial at bat, and if he got up and he swung for the fences, which is riskier, riskier than swinging and connecting to hit a single right, it’s riskier to swing for the fences than it is to just try to get on base.
If he would’ve got up to the plate and struck out, he didn’t get another, he wouldn’t have got another at bat. Babe Ruth. He could swing for the fences cuz if he struck out, if he struck out one or two innings later, he had another chance to swing for the fences. Most people don’t have that many at bats in him.
So the reason we do single family residential real estate is because it is conservative, it is simple. It is hitting singles, it is money. Real estate. Mm-hmm. , It is doing the kind of real estate that is in the highest demand. You look at where we’re talking about supply and demand, what’s the most in demand real estate across the country?
Hands down without fail? In the, in American history, it is single family residences, three bed, two back, two car garage, nice neighborhoods, right, That are reasonably price. That’s where people live. That’s where people rent. That’s where they want to buy. That’s where they want to be. So you wanna own supply where demand is high, that’s where demand is the highest.
Now, you look on top of that, if you’re able to go and leverage with a mortgage at a low interest rate with 20% down or 25% down, that’s hitting a single as well because you’re not doing some big leverage dealer going and raising private capital from a bunch of people. And now you’ve got this, you know, this, this liability almost of having to make these people whole.
So we’re like, how do. Keep it simple and conservative. The other thing that’s so cool about single family residences is you look at like multifamily stuff. Good stuff we love multifamily is awesome. I’m not, I’m not here to to bash it, but if you look at liquidity, And you look at, see, a lot of people don’t think there’s liquidity in real estate.
Single family residential real estate gives you the most liquidity of any kind of real estate. Why? Because it’s in the highest demand. So if it’s in the highest demand, you could list instill that puppy at any time, which means you get your capital back and maybe a little bit more. If you own multifamily, duplex, fourplex, apartment buildings, and you wanna sell that property, your pool of buyers shrink significantly, and so now you aren’t as liquid.
Now it’s harder to be able to move that product and move that property, whereas with single family residences, man, your tenants could buy it. Or some Joe Schmo from around the block could buy it or another investor could buy it. The pool of buyers is so much larger and you’re getting money. So cheap and inexpensive, that single family residential real estate is for us the most powerful form of real estate that one can do.
If you’re not trying to swing for the fences, if you just want to hit singles, cuz you wanna win the long game, you’re not trying to win the short game just so you can get a Lambo. Yeah, I love that. And and Kevin, man, I think that that influenced me a lot cuz I remember when I first got going in real estate, I thought, Oh, I’m gonna buy a couple single family homes and then if I can make money in single family homes, why not go bigger and.
I bought a long term care facility. Oh wow. I’m still losing money on that. Yeah. , I bought, you know, multi-family units and I bought all of this stuff, but what I realized is I, without really trying, I already had a level of expertise in single family homes. I know what a good neighborhood looks like. Sure.
I know what a good home looks like, but whereas in a long term care facility and a multi-unit property, Yeah. I didn’t really know what, I didn’t have expertise. I didn’t know what I was doing, and so I think what you’re talking about, If anyone’s out there trying to hit a base hit, trying to be free, trying to build wealth consistently over time, instead of hit one home run and strike out nine times, then it’s single family homes.
And I’ve, I’ve, like, for the last seven years, I went away. I, I’m still trying to get rid of my long-term care facility, , but I sold off all of my multi-unit. I got out of all of that kind of stuff. And I just scaled my portfolio of single family homes because it was simple. It was easy. It was easy to scale.
And you know, Kevin, I’m gonna share my success with you here in just a minute. I found I had the most success with it. Like it was the appreciation in addition to the casual because it was in such high demand. That’s right. The value of the real estate went up, whereas the multi families, you see apartments going up all over the place.
Like there wasn’t, the appreciation wasn’t quite as high in multi-family and especially the the long-term care facility. So I love your model. I love your method. Honestly, I love your passion. Thanks. Like dude, man, if this guy right here, if, if, if you don’t believe in financial freedom, if you don’t believe in the idea of turnkey real estate after this interview, you better get your pulse check, right?
You go to the doctor, there’s something wrong with you , right? I’ll put the medical disclaimer after. But couple of last questions I have for you on this, uh, podcast for you, Kevin. Number one, um, you serve so many people at such a high level. Why do you do that and what does financial freedom mean to you?
That’s a great question. So the reason that we serve people at a high level, and by the way, our focus as a company for years now has been product and service. Right? Do you ever watch the profit with Marcus Lamons? I’m watching a couple times. Uh, he, he goes in and he turns these businesses around, right?
But he always talks about people, process, and product, right? And, uh, we have great people and we work with great people, and we like to make sure that we’ve got. an amazing product that creates a high level of service. That’s part of the process. We’ve always said, if we can make real estate as frictionless as possible mm-hmm.
that means that people don’t have to spend mental and emotional capital because a lot of people don’t take, they don’t take that into consideration. We look at the dollars that comes to real estate and what we’re gambling and what we’re making. We forget that we are also playing with emotional and mental capital.
We are playing with intellectual capital. We are playing with the most precious capital in the world, which is time with our loved ones at our family. And when we do things that draw us away from that, it can cost us significantly more than the dollars that are being made by the investment. And so what we’ve been able to do and why we love to serve people in this way is if we can craft something for.
That allows them to continue to serve the world the way that they are called to serve the world. But we can be just a small piece of how they can serve their family from a legacy planning standpoint, from a cashflow standpoint. I remember this one client, ah, this is so cool. So, uh, it’s actually a fairly recent client.
Her name is Cynthia. I won’t say her last name. She had four properties here in Utah. She was just managing them. He. She’s an accountant, she’s a bookkeeper. Uh, she was like pulling her hair out because this took so much time. Her husband was diagnosed with cancer. They’re looking at their portfolio and going, This is supposed to be our retirement, but she’s busy taking care of her husband, she’s having to do her bookkeeping business.
She’s trying to manage all these properties. When I sat down with Cynthia, I said, Cynthia, let’s take a look. And we did a little bit of a, of a planning session with her. Not nearly as intricate and powerful as what you guys do with folks, but we were still able to kind of look and say, Let’s take a look.
And what we were able to do is help her sell her Utah properties and move. Those assets to a higher yielding place with far less work. And all of a sudden now she has time freedom to take care of her husband to focus on her business cuz the real estate is not an emotional drain. It’s not taking that emotional and that mental net intellectual capital from her.
But it’s not even that. It’s generating additional physical monetary capital. And so when you can move resources out of a place of low yield into one of higher yield, and when you realize that your resources are. Confined to your money, but there’s so much more to the resources that you have and what you can give.
That’s why we wanna serve people at a high level because if we can do that for somebody and all of a sudden some, we’ve got this amazing client named Ron did yak the dudes in the Indiana Basketball Hall of Fame. Yeah. He was like right behind the, you know the movie, The Hoosiers? Oh yeah. He was like, the next year he and his son heard one of our radio ads is like eight, nine years ago and his son, um, has some special needs and Ron was nearing retirement and going Okay.
How do I take care of my kid? Mm. His son said, Dad, did you hear that? You’ve gotta call those guys, man. Uh, today Ron tells us that no longer is retirement in the future, a nightmare. He doesn’t stay up wondering what’s gonna be done because this man has nine properties now that he’s just assembled bit by bit over time, year after year, one property at a time, and all of a sudden, His son is gonna be set forever.
Ron is set forever. The level of fulfillment that can come from serving at that level is unlike any other thing that I could even imagine. And so that for us is why we try to serve people at a high level. And if I give you the business reason, here’s the simple business reason. If I can serve you at a high level to the point where you feel compelled to talk to family and friends, that helps us grow our.
And that helps us do even more for even more people. So that’s another reason why we try to create an awesome product and an off awesome service, because if we do a good enough job for you, you may just share that with somebody else. And then that helps us continue to grow. I mean, about 75% of our transactions are from existing clients and referrals.
Well, brother, I, I feel that. I mean, guys, you know, if you’re watching this on YouTube, if you’re watching this in Facebook, if you’re listeners to the podcast, This dude is authentic. And I don’t mean that in like the social media aspect of be authentic. I mean, this guy really is following his passion to help other people improve their lives.
And I probably got this from you, Kevin. I remember back in the day, we used to come to your office and do masterminds, and I have pages of notes in my, in my folders that that just helped transform my mindsets. And I remember early on from the books and the mentors and the guides and everything I was doing, I had this seed planted in my mind that financial freedom is when you get to live your God given unique, authentic purpose in the service of other people.
And it’s putting those two together that I think some people lose track of. It’s, I have all these hobbies I like to do right? And how do I put these things that I like to do into service of other people? And some things might stay. Hobbies, I like to ride. Not in the service of other people, but on, on the service of myself.
But I like to help other people. And when I do that, when I do use my talents in the service of other people, I find fulfillment. And oftentimes there’s money to be made with that. But I find fulfillment more than anything. And I believe you. Your mission of empowering people to become financially free is to make the world a better place.
Like if you can live your purpose and, and use your talents in the way that no one else can. If I can live my purpose and use my talents in the way that no one else can, and you guys on the other end of this microphone on video can use your talents in the way that no one else can. The problems that exist in the world, they don’t just exist to exist.
They exist because they’re supposed to wake us up to our purpose. Only you can solve the problems that only you can solve. And too many of us are asleep waiting for our retirement plans, waiting for our money to work out, waiting for permission to live free. Whereas if you have a system that that reality, that dream can actually become a reality so much sooner.
And I love that that’s what you do. Um, all of Kevin’s contact information is down below. But Kevin, really quick before I, I shared this last piece of information, I want you to tell everyone how, how can they connect with you if you’ve fired people up about real estate and they wanna play the game of Moneyball single family real estate, in the right location, with the right system, and the right time.
How do they do it? I will tell you, but I want to tell you first. Uh, what I really do, I was thinking as you were talking, financial freedom, right? For me, this is what it’s always been. You know that thing that you feel inside, and I’m talking to you. If you’re looking, if you’re watching, then I want you to look, I’m looking at you.
If you’re listening, I’m still talking to you. You know, that thing that you feel inside that you’ve always felt a calling to do, how often does your financial restrictions get in the way of allowing you to do that thing? See, financial freedom for me is not an arrival. It is not a number. Financial freedom for me is having the kind of cash flow that allows you to do that thing without any hesitation.
Any, uh, reservations whatsoever because you know that you’ve got yourself to a place financially that you can begin to live that purpose without fear of failure, that you could just gamble it because you know that if it’s not even really a gamble, it’s, you know, that if it fails, You’re fine, right?
You’re okay. Your income is replaced. We always talk about income replacement because income replacement for one person may be 5,000 a month for somebody else, that may be 25,000 a month, but what do you have to do to completely and totally replace your income? So that you never have to worry about a thing and you can finally live that purpose that you know is inside of you without fear of failure, without fear of hesitation or reservation without financial restrictions.
For me, that’s what financial freedom is, and it is 100. It can be. I always talk about financial fulfillment because fi, financial fulfillment comes as you go. It’s not just an arrival, and I think. So critically important. So anyway, I was just thinking about that as you were talking. Nah, I love that. So we talk about all the time, you know, financial freedom.
It’s not a destination. You know, the, the flaw of this idea of retirement planning is you sacrifice, you crimp, you save, you put your dreams up on the shelf, you hope for one day. And it’s this whole idea of arrival. And most people never arrive. And if they do arrive, oftentimes they’ve lost everything they care about in.
Process of trying to get enough money to arrive at that location. Whereas what you’re talking about is financial freedom. If you can build this idea of cash flow and build this system, it, it’s, it’s a lifestyle, right? It really is a lifestyle. And I’ve experienced that and I’m, I’m fortunate and I would say I’m not fortunate.
I’m, I’m grateful. I’m grateful for what you help, help me see and do. Uh, and I wanna be, you know, Kevin shared a bunch of success stories you have. 4,000 properties under management, right? We do. Yeah. You’ve done this for over a decade now. Yeah. You’ve seen ups and downs, you’ve seen successes and failures.
You’ve seen everything that you can see in the game of real estate, and I think you’re just getting going. We have like you’re just getting going, which is. Scary and exciting at the same time, like what you’ve been been able to help so many people accomplish is just the tip of the iceberg. I want to be a, a success story in that.
And so I’m gonna share just really quick, you know, I bought in 2009 with you guys, right? Yeah. Uh, that’s when I started my pathway in the game of turnkey real estate with Kevin. And, you know, I bought several properties, uh, in the beginning and it really just opened up this idea. Like I could be financially free.
It wasn’t this far off destination. It allowed me to quit my job after four years. And when I quit, it wasn’t a planned thing. Like I knew my cash flow was growing and I started to see possibilities, but I was still scared, right? And my objective wasn’t to quit my job when I went in that day. But nonetheless, when my boss told me I was gonna get another promotion, that required more travel, more responsibility, more time away from my family.
Like I said, I quit without even planning it out. Like it was kind of the charty brown moment where he was talking and in the in, I just sounded like wa wa watching me. Cause in the back I was just adding up my cash flow numbers over and over and over and over again. And my wife and I had been talking about this for the last, last six or 12 months that.
We were in a position that I maybe could quit and I remember was told me, I just said I quit and I wanted to put my mouth up over my, my mouth or my hands over my mouth when I said it, cuz I didn’t mean to say it, but I’ll never forget that moment that, that that cash flow allowed me to, to walk away from my job.
And I didn’t know that cash flow tactics and what I’m doing now was gonna be the, the, the pathway that I would find. I’m super grateful that, that I’ve found it. But I wanna share one other thing as well because currently my wife and I, um, we’ve had a dream. Well, when I say we, she’s had a dream and I’ve had a dream along with it to build up enough finances to build our dream home.
And we live in an amazing house, but we want, like, she really wanted to build a dream home. And I remember we bought a lot, and this is about two years ago. In fact, there’s more to this story, but I won’t share out the whole story. We went in and out of. You know, potentially buying a lot and building a property.
But we wanted to stay in, in alignment with being financially free. Okay. And so we backed out and we said, Look, this is what we need to do to have enough cash flow to, to justify this dream that we have. And so we built that. And, uh, about 18 months ago, we bought a lot. And we’re building a house right now.
The worst time ever to build a house, ever in the history of time. But I’m building a house right now, nonetheless, and it was interesting because I thought I was gonna have to sit on that lot for a good couple of years to build up more cash flow, to generate more capital, to be able to build a house. And I didn’t really think about it, but it was interesting.
I sat down and I was looking at my portfolio of all the real estate that I owned, and on the books were the eight properties that I bought with you guys back in 2009 and 2010. That’s awesome. And guess what? There. Millions and millions of dollars in equity in those properties. Cause I never touched them, Never.
Like they’d just been cash flow for the last decade. And I remember looking at those properties and saying, Oh my gosh, I, I just gotta go take the equity outta those homes. And because of low interest rates today, in many cases, my cash flow numbers stayed the same. Some of them went down slightly because I took enough equity out, but I pulled enough equity out to literally build our dream house.
So Cool. And that’s simply after success swinging singles. Yep. And doing that consistently and then sitting on those profits. And so guys, I. The power of real estate is real. It’s real. And you might, if you wake up tomorrow and you say to yourself, My dream about life is I want to be a real estate investor.
I wanna do what Kevin’s doing. I wanna go buy real estate. I wanna rehab it, I wanna renovate it. I wanna do all the things and I wanna sell it. I wanna make money in real estate. If that’s your dream about real estate, then you’re not a real estate investor. You’re starting a business in real estate. Yeah.
But if you want to be financially free, Kevin just walked you through this simple success methodology of doing. Simple homes. Yeah. In the right location, done the right way. Plugging into a system and a team that already works, whether you’re gonna build it on your own or you’re gonna plug into done for you real estate, that is the fastest path to building wealth in a way that gives you your time back period.
That’s it. And I wanted to bring Kevin on because he mentored and guided me in this game of real estate. Still does to this. And I wanted to share his expertise with you. I, I know this interviews been fire, man. You be brought the heat. This is so fun, man. You brought the heat. Any final words of wisdom in, in context of money, life, financial freedom, anything like that for our, our community.
First of all, let me say this, uh, if you wanna find us, you can go to dfy dash real estate.com/riseup. Okay? That is a site that we’ve built specifically for this community. Okay? So D fy dash, like hyphen d fy dash real estate dot. Slash rise up. As far as the last thing that I would share, this is probably my most favorite thing to talk about in the world, and a lot of people don’t really associate it with real estate, but I’m gonna share it with you.
The single greatest key to your ability to fill fulfillment and happiness can be found through a constant dedication to learning, to be thankful in your current circumstances, whatever they may be. A lot of us think that gratitude is something that happens after those storm has passed and the rainbow appears.
However, I’m here to tell you that on this financial journey that you. As you work with this guy and with cash flow tactics as you begin your real estate portfolio or amplify your real estate portfolio, whether that’s with us or somebody else, or just on your own, I promise you that along the way as the challenges come cuz they will.
And they better because without those challenges, we don’t experience growth and we want growth. So as the challenges come, if you can find a way to be thankful for the difficulties, thankful for the challenges, thankful for the failures, not just accept them and use them as a. Stepping stool to success, but literally find a way to be thankful in and for them what it will do for you, how it will transform you as a person, how it will rewire your brain, how it will help you become predisposed to joy.
It will do more for your financial wellbeing, more for your emotional and intellectual wellbeing that anything else? I promise you that I can’t, I can’t recommend that in high enough terms. We don’t have time to talk about it today, but I’m telling. I had a lot. I gambled it all. I lost it, and the one thing that pulled me out of a tailspin was gratitude for all of it.
And it led me on a path that put me here with you today and has allowed us to do something. Really amazing for our clients. And so that right there, if I could share anything, it’s learned to be thankful in the difficulty in that circumstance and watch how it transforms everything. Can we put a link to your book on this?
Yeah, absolutely. Yeah, for sure. If you wanna go. Go to flip the gratitude switch.com and that’s just an easy way to find it on Amazon or Barnes and Noble or Audible or, or whatever. But flip the gratitude switch.com as a book that I wrote, that it was just a passion project and I get a chance to, to travel all over the country and speak about that, just.
I, I just like to go and serve churches and youth and people with that message because it’s, it’s been a game changer for our business, for our real estate, for my marriage, for my relationship with my kids, for everything. And so anyway. Thanks, man. Well, brother, I wanna, I wanna thank you, Kevin. You know, guys, uh, this, this message of financial freedom.
It’s not easy. It never was meant to be. But it is a lot simpler than you’re giving it credits to be. Right? And Kevin just outlined a very simple method that anyone, if I’m the guys, if I can do it. As you guys know, I’m, I’m a high school dropout , I’m a thickheaded stubborn individual. And if I can do it, anyone can do it.
And, and this man right here has been a mentor and a guy for me for many, many years. Uh, and I think you can tell why now. So, Kevin, thank you for coming on the podcast. You, man. Thank you for sharing. Energy, your spirit, your excitement, and just really your passion to empowering other people. It’s been an absolute pleasure and privilege to have you on.
Thanks man, and thank you to everybody for listening and watching, and my gratitude is so full for you, my friend. I appreciate you and who you are and how you show up and serve you. You are such an example to me of how to go out and do good in this world, and so if you’re listen, And you have not been, have you, if you’ve not become a real part of the Cashflow Tactics community, if you’ve not subscribed to this podcast, if you have not shared it with at least one friend, if you have not taken Ryan up on his offer, he and Brad and their offer to come and work with them, I’m telling you.
That could make a massive, groundbreaking shift for you. And so I know who this guy is, I know who Ryan is, I know who Brad is, and there are not better people on this planet that you could work with when these with than these guys. So thank you for having me, man. I appreciate it. Thanks so much for listening to replace Your Income with.
Steven, Kevin, if you’re not subscribed already, be sure to head over to your favorite podcasting platform and do that now. If you enjoyed this episode, we’d love it if you could do us a quick favor and rate and review the podcast on Apple Podcasts. This lets the platform know that we’re doing something right and that people like the content.
It’d be a huge help and we would be super grateful. Be sure to head over to dfy real estate.com and request your free income replacement estimate. We’ll jump on a quick call and put a free and personalized income replacement estimate report together for you. Your report will show you a step by step plan of how you can begin replacing your income one property at a time, starting right.
With the resources you already have, it only takes a few minutes, but could change the trajectory of your entire financial future. So until next time, just remember income replacement for you and your family may only be one property away. See you next week.
