DFY Mississippi Market


Northern Mississippi offers a unique opportunity for DFY investors in relation to the greater Memphis Market. Located south, just across the state line from Memphis, this market offers a great area of growth and investment opportunity.

General Areas of Focus:

Desoto County – Cites of Southaven, Olive Branch, Hernando, and surrounding areas.

Desoto County Stats of July 1, 2021:

  • Population 188,633
  • Housing units 69,657
  • Owner occupied 74.8%
  • Median Gross Rent, 2016-2020 $1,073
City StatsHernandoOlive BranchSouth Haven
2019 Population15,94237,46154,152
Median Age3738.136
2019 Poverty Rate5.77%6.91%10.41%
2019 Median Household Income$79,195$74,680$61,026
2019 Median Property Value$197,100$175,600$153,200

Commute to Downtown Memphis:

  • Olive Branch – 30 Minutes
  • Hernando – 29 Minutes
  • South Haven – 16 Minutes

Money Magazine 2020 top 50 Places to Live: No. 35 Olive Branch, Mississippi

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Mississippi Market
Mississippi Market