ABOUT US
Real Estate Investing for Everyday Americans
Helping individuals create retirement income through real estate.
ABOUT US
Transforming Real Estate Investment for Everyday Americans
We empower individuals to take control of their financial futures by creating pathways for retirement income through real estate.
Who We Are
DFY Real Estate: Your partner in achieving financial freedom through real estate.
DFY Real Estate was born in 2008, during a time when real estate "gurus" were selling expensive courses with empty promises, yet few clients ever saw results. We set out to change that. Instead of just educating, we decided to do the work for our clients—handling 95% of the process, while they kept 100% of the ownership, profits, and tax benefits.
At the height of the Great Recession, as property values plummeted and foreclosures surged, we saw opportunity. We researched new markets and discovered that areas like Phoenix and Las Vegas had properties selling far below their rebuild costs. With displaced families creating high rental demand, this was the perfect time to invest.
Rather than retreat in fear, we relied on our principles and invested in distressed markets. By following the data and long-term value, we helped thousands of clients acquire profitable properties when most investors were sitting on the sidelines. Our decisions were driven by market math, opening, closing, and expanding markets based on data.
Over the years, we’ve consistently sought to answer the question: “Where can hardworking Americans invest in profitable, affordable real estate that creates tax-free retirement income regardless of market and economic conditions?” Through our data-driven approach, we’ve helped clients invest in over a dozen markets, and today, we are helping DFY clients invest in six markets, with more on the horizon.
Our mission has remained the same: to do 95% of the work, while our clients reap 100% of the rewards. Since 2008, DFY Real Estate has facilitated over 6,000 home transactions, totaling more than $1 billion. Our conservative yet powerful system has proven resilient, weathering economic downturns, market fluctuations, and global crises like the 2008 crash and COVID-19.
We believe real estate should be accessible to Main Street, not just Wall Street. Through our Micro-Wins Mindset, we help clients build paths to lasting tax free real estate income they cannot outlive, providing a reliable, principle-based method to achieve economic independence.
$1,014,924,765
Property Transactions
$502,973,294
Equity Growth
$201,483,201
Revenue Collected
What Makes DFY Different
- Substantiation -
Our Clients’ Track Record
In 2021 alone, our clients increased their net worth by over $175 million, taking home more than $12 million in cash flow. DFY has facilitated over $500 million in simple, conservative single-family real estate transactions, helping 1,300 clients purchase more than 4,000 properties in the last 15 years. Our focus is on creating tax-free retirement income for our clients by guiding them through every step of building a profitable real estate portfolio. To maintain transparency, we post every transaction publicly, and you can review an annual report of our clients’ success dating back to 2013.
We Stand by Our Reviews
Unlike many in the real estate industry, we enable reviews on Google, Facebook, and the Better Business Bureau (BBB), where we proudly hold an A+ rating (as of October 2021). Not every experience is perfect, but we stand by our results and continuously strive to help our clients achieve financial success. Our commitment is not just to our service but to helping clients create lasting, tax-free retirement income through real estate.
Our Transparent Revenue Model
At DFY, transparency is a cornerstone of our business. We charge a flat-per-property fee, called a TEAMS Fee, which appears on closing documents as a separate, buyer-paid commission. This fee covers everything from transaction coordination to ongoing property oversight, ensuring you’re supported at every step. We also receive a referral commission from our partner agents upon closing.
Here’s how our TEAMS Fee works:
Transaction Coordination and Oversight: Our experienced team handles everything, from market research to property management, ensuring a seamless investment experience. Your Account Executive will guide you through the process like a real estate investment concierge.
Expert Level Experience and Education: With thousands of transactions under our belt, our team delivers expert-level experience. You’ll receive unlimited access to real estate and financial education to help you make informed decisions that build long-term, tax-free wealth.
Access to a Consistent Inventory of Homes: We specialize in sourcing properties that meet strict investment criteria—short-term, buy-and-hold, single-family residences in key markets—to ensure reliable returns. Every property is selected with tax-free retirement income in mind.
Market Data-Driven Properties: We rely on market data, government sources, and local expertise to select properties in only a few hand-picked markets. These areas have consistently provided profitable opportunities, and our clients benefit from this conservative, data-driven approach.
Ongoing Support: Our commitment doesn’t end when you close on a property. We provide ongoing property evaluations, annual portfolio reviews, and help you decide when to sell, hold, or expand your investments. Our goal is to ensure your real estate generates tax-free income for life, with support that lasts as long as you need it.
In addition, through our sister companies—Strategic Lending for mortgage services and Inside Insurance for property insurance—we provide the same transparency, charging industry-standard fees with no hidden costs. We don’t inflate prices or hide fees in the properties you buy. Our business model is upfront because we believe in complete transparency. You’ll always know both what you stand to earn and how we generate revenue, ensuring a relationship built on trust.
What Makes DFY Different
- STRATEGY -
We Play Moneyball Real Estate
At DFY, we specialize in helping you hit real estate singles by doing 95% of the work for you, allowing you to enjoy 100% of the profits. We find, finance, insure, and manage conservative single-family properties, all with the goal of building a portfolio that creates tax-free retirement income over time.
Our Moneyball Real Estate strategy focuses on steady, low-risk growth—holding each property for around five years, then using the proceeds to double your portfolio by selling one property and buying two more. We walk with you every step of the way, ensuring your portfolio grows in a methodical, strategic way until you’ve replaced your active income.
We Hit Real Estate Singles
Instead of swinging for the fences with risky investments like property flips or large-scale deals, we help you build wealth through consistent and conservative investments in 3-bed, 2-bath homes in prime neighborhoods. Our data-driven approach targets properties in high-demand areas with long-term tenant potential, allowing you to enjoy tax-free income without the volatility of higher-risk investments.
On-Demand & Unlimited Inventory
Our Moneyball system leverages relationships with in-market real estate agents, exclusive builders, and the MLS, providing a virtually unlimited supply of properties in our chosen markets. Unlike other companies, we don’t need to first acquire the property before selling it to you. Instead, we ensure that you always have access to the right property at the right time, based on your individual acquisition goals.
Multiple Markets Simultaneously
With DFY, you can invest in multiple markets at the same time, giving you the flexibility to diversify your portfolio across different economic conditions. We research market trends and economic cycles to ensure you’re always in the best markets for long-term wealth creation. As market conditions change, we help you transition your portfolio strategically, ensuring steady growth toward tax-free retirement income.
Full Doc Pre-Approval
Unlike basic pre-qualification, DFY’s mortgage brokerage, Strategic Lending, provides a fully documented pre-approval. This process ensures you’re ready to qualify for a mortgage, giving our market teams the leverage needed to negotiate and secure excellent investment properties on your behalf.
Increased Property Management Accountability
At DFY, we work closely with independently-owned property management companies, ensuring accountability and high service levels for your investments. This separation of roles allows us to act as an advocate for you if any issues arise. By fostering strong relationships with property managers, we ensure they are motivated to serve our clients well, while maintaining the flexibility to switch providers if standards aren’t met.
5,172
Acquired Properties
3,584
Managed Properties
2,182
Clients Served
What Makes DFY Different
- Service -
Industry-Leading Customer Service
At DFY, accessibility is our priority. From day one, you’ll have a dedicated team supporting your real estate journey. You’ll start with an Onboarding Specialist to craft your initial Moneyball game plan, guiding you through research and pre-approval. Next, a Personal Transaction Coach will take you through the entire purchasing process, introducing you to your market-based team, including your Property Manager, Acquisition Director, and Portfolio Optimization Team. Our in-house property management liaison ensures smooth communication at every step, so you’re never alone.
Annual Game Plan Reviews
Each year, we proactively provide a comprehensive Annual Game Plan Review. Our team pulls data on your properties—how much equity you’ve accumulated, market performance, and potential refinancing or selling options. This fresh set of insights allows you to make informed decisions about your portfolio. Whether you’re in the Micro-Wins to Millions stage or ready to transition into tax-free income through the Buy, Borrow, and Beyond strategy, we’ll help you maximize your real estate gains.
Holistic Deep Dives
Although we aren’t financial advisors, your Game Plan Optimization Coach can help you make sense of your broader financial plan using decades of real-world data and success stories. Together, we’ll review your financial future and explore how the Buy, Borrow, and Beyond strategy can create sustainable, tax-free income as you build your portfolio.
Kevin Clayson
Kevin Clayson's Story
Kevin Clayson, co-founder and Chief Marketing and Sales Officer of Done For You Real Estate USA, brings over 15 years of expertise in real estate investing. He has built a $15 million real estate portfolio, which he spends less than 15 minutes managing each month and takes minimal cash flow from, perfectly embodying the principles he and his business partner, Steve Earl, teach to their DFY clients.
Kevin is passionate about helping middle-class Americans achieve economic independence and tax free retirement income with investment real estate, making real estate both accessible and simple for busy professionals who want to build wealth without complexity. His mission is to empower others to escape traditional financial constraints and build lasting economic independence through smart, conservative real estate investments
Humble Beginnings
Kevin grew up in a non-entrepreneurial family where financial independence seemed like a distant dream. His early life was shaped by traditional financial thinking until a book opened his eyes to new possibilities.
The Eye-Opening Moment
Reading Rich Dad Poor Dad was the turning point for Kevin. It sparked his interest in real estate and taught him that the path to wealth could be different from what he’d always believed.
The First Steps in Real Estate
Kevin’s journey began in the world of mortgages, where he first learned about leverage and the power of real estate. These early experiences laid the foundation for his future success.
Facing the Financial Crisis
When the 2008 financial crisis hit, Kevin faced a major setback. Real estate values plummeted, and it seemed like the dream was over. But instead of giving up, Kevin and his business partners saw an opportunity to innovate.
Innovating in a Tough Market
Kevin and team pivoted from focusing solely on Utah to adopting a data-driven approach, identifying the best real estate markets nationwide. This strategy allowed them to continue helping clients even in a down market.
Building a Thriving Company
Through persistence and a commitment to client success, Kevin co-founded Done For You Real Estate, which has now helped clients transact over $1 billion in real estate. His journey from uncertainty to success is a testament to his vision and determination.
Empowering Others
Kevin’s mission extends beyond just making money. He is dedicated to empowering others to achieve the same economic independence he found through real estate. Kevin and team’s approach is not just about transactions, but about transforming lives.
The Present Vision
Today, Kevin and his business partner Steve lead DFY with a clear vision: to help as many people as possible reach economic independence through real estate, and eventually create a true tax free income that someone can’t outlive.
Steve Earl
Steve Earl's Story
Steve Earl is one of the co-founders of DFY. Steve has several interests, but he has three true passions in life: Family & Faith, Business & Real Estate, Running & Motorcycles. Some may say, “hey, that’s six different things, not three!”
But to Steve, he seems to actually mix and match all of them together at different times and in different ways. All of them require Faith, motorcycle rides are usually done as a family, and Steve always says that “all roads lead to real estate!”
Steve Earl
Humble Beginnings
Steve Earl embarked on his real estate journey with a single property and a vision. With little more than determination and a keen interest in real estate, he set the groundwork for what would become a life-changing career.
The Eye-Opening Moment
An early realization that real estate offered a stable pathway to wealth, far surpassing his initial efforts in more volatile investment arenas, marked a turning point for Steve. This epiphany came when he recognized the power of long-term property investment over quick flips.
The First Steps on His Journey
Steve's first steps into real estate were cautious yet strategic. He began by investing in single-family homes, focusing on building a portfolio that prioritized long-term growth and stability.
Facing a Crisis
The 2008 financial crisis tested Steve's resilience and investment strategies. However, instead of retreating, he adapted his approach, reinforcing his commitment to sustainable investing, which helped him weather the economic downturn. It was during this time that Steve, Kevin, and a few others formed Done For You Real Estate.
Innovating in a Tough Market
During times of market uncertainty, Steve, Kevin, and team innovated by refining the Moneyball Real Estate System, a method focusing on steady, reliable real estate investments that could withstand economic fluctuations.
Building a Thriving Company
From these humble and challenging beginnings, Steve and Kevin built DFY Real Estate, a company dedicated to simplifying the real estate investment process for others, guiding clients through building successful property portfolios.
Empowering Others
Through DFY Real Estate, Steve and Kevin have empowered countless individuals to achieve economic independence. DFY not only offers investment opportunities but also educates clients on effective real estate strategies, transforming them from novices into savvy investors.
The Present Vision
Today, Steve Earl, Kevin Clayson, and DFY are focused on expanding DFY’s reach, enabling more investors to benefit from his proven strategies, and continuing to evolve their methods to meet the changing market demands.
What we Believe
We believe that real estate is the most powerful tool for building long-term wealth, tax free retirement income, & economic independence.
We believe that everyone deserves the opportunity to achieve economic independence, regardless of their starting point.
We believe in making complex processes simple so that anyone can benefit from real estate investing.
We believe that through persistence and the right strategy, anyone can change their financial future.
We believe that fear should never hold you back from pursuing your financial goals.
We believe in the importance of family, faith, and leaving a lasting legacy.
We believe that true greatness is measured by the positive impact we have on others.
Meet the DFY Team
At DFY, we pride ourselves on being a boutique real estate investment firm that works with a select number of clients each month. Our small, nimble team is exceptional—they wake up every day focused on improving our clients' lives. With professionalism, kindness, and a drive for action, we help our clients realize their financial potential through strategic, hands-on support.
Have Questions? We’ve Got Answers
Real estate investing can be complex, but we’re here to make it simple. Our exhaustive FAQ section covers everything you need to know about working with DFY, from how our process works to the finer details of building tax-free retirement income through real estate. We’ve answered the most common questions to help you feel confident and informed every step of the way.
So, What Exactly Is "Done-For-You Real Estate"?
Done For You Real Estate is a comprehensive real estate investment company that not only simplifies and streamlines the investment process for our clients but also utilizes and emphasizes the importance of financial mindset and real estate education.
Our tagline, “Learn Real Estate. Do Real Estate,” highlights our commitment to empowering clients through knowledge and practical application. We coordinate expert teams of licensed professionals who handle all aspects of the investment journey on behalf of our clients while ensuring they retain 100% of the financial benefits associated with owning investment real estate.
Utilizing our unique Moneyball Real Estate System, our expert teams manage everything from finding the ideal property, securing tailored financing options, overseeing renovations and insurance, to tenant placement and property management. Additionally, we offer annual game plan, property, and market reviews to continually optimize and enhance our clients’ investments.
DFY’s primary goal is to help hardworking individuals achieve tangible financial returns through real estate investing, one investment property at a time. By providing education and coordinating teams of licensed professionals to do 95% of the work, clients can keep 100% of the profit while gaining a deeper understanding and belief in the power of real estate investing.
How do I get started?
Starting your real estate investing journey is an excellent decision for anyone looking to build wealth and secure their financial future. We understand that taking the first step can be intimidating, which is why DFY offers a complimentary consultation and emphasizes education, ensuring you have a solid foundation of knowledge.
During this consultation, our expert coaches will introduce you to our process, address any questions you may have, and help you determine if real estate investing aligns with your goals. We will explore your objectives, risk tolerance, and investment timeline, ultimately crafting a customized investment strategy tailored to your needs.
Whether you are an experienced investor or a newcomer to the field, DFY provides the necessary tools, resources, and expertise to support your success in real estate investing. With our focus on “Learn Real Estate. Do Real Estate,” you’ll gain the confidence to make informed decisions.
Why real estate?
Real estate investing presents a range of unique benefits that may not be found in other investment types. These investments can generate consistent passive income through rental earnings and offer potential long-term appreciation in property value. Real estate investing also comes with tax advantages, such as deductions for mortgage interest, property taxes, and depreciation.
Moreover, it can serve as a safeguard against inflation since property values and rental rates typically rise over time. A frequently underestimated advantage of real estate investing, especially when utilizing investment mortgage financing, is having tenants cover your expenses. This means your tenants pay your principal, loan interest, taxes, insurance, and even provide additional cash flow. Lastly, real estate investing grants a tangible sense of ownership and control over your investment, setting it apart from stocks, mutual funds, or other financial assets where control is limited.
With DFY’s focus on “Learn Real Estate. Do Real Estate,” we aim to equip you with the knowledge and support needed to capitalize on these advantages and build a secure financial future. Our comprehensive approach makes real estate investing accessible for everyday people and empowers you to take control of your financial destiny.
What about potential risks? Is it worth it?
Real estate investing can offer substantial rewards. One notable reward is the potential for long-term appreciation, as property values may rise over time, leading to profits upon sale. This increase in value also tends to boost passive income, as rents generally rise alongside property values in a given area. Additionally, real estate investments can provide tax advantages, such as deductions for mortgage interest, property taxes, and depreciation.
Conversely, real estate investing does carry some risks. Market fluctuations can influence property values, leading to losses if the property is sold during unfavorable conditions. Unanticipated expenses, like repairs or maintenance, can also affect the investment’s profitability.
Another risk involves vacancy periods, during which the property does not generate rental income. However, with well-planned strategies and the support of seasoned professionals, these risks can be effectively managed. In addition, as long as you hang on to a property for at least 5 years, you will almost always create significant profitability, even during tumultuous market conditions.
At DFY we emphasize the importance of understanding both the risks and rewards associated with real estate investing. We empower our clients with the necessary knowledge and support to navigate these risks and capitalize on the rewards, helping them build a secure financial future through real estate investing.
What does it cost?
Our primary fee is the T.E.A.M.S. Fee, a one-time charge of $6,995 per property. This fee encompasses everything our expert team of licensed professionals does for you, from education and pre-approval to property acquisition and ongoing support. We also earn a commission from the buyer’s agent commission on the property purchase. We do not profit from property management; however, our fully integrated property manager, Specialized Property Management, charges a flat $109 a month, regardless of rent or purchase price.
There may be other expenses related to owning and managing a real estate investment property, such as property taxes, insurance, repairs and maintenance, and vacancy costs. Our expert team of licensed professionals works with clients to help them understand and plan for these costs as part of their overall investment strategy. We pride ourselves on being transparent about all fees and costs associated with our services, allowing our clients to make well-informed decisions about their investments.
We’re committed to providing valuable education and resources that empower our clients to make informed decisions regarding their real estate investments. We believe that by fostering a strong understanding of real estate investing, our clients will be better equipped to navigate the costs and fees associated with their investment journey.
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Kevin Clayson & Steve Earl
DFY Real Estate, co-founded by Kevin Clayson and Steve Earl, empowers individuals to achieve financial independence through accessible real estate investing using their "Moneyball Real Estate System."
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No Investment Advice: The information provided to you by us is for information, education and instructive purposes only. We are not a licensed investment advisor and do not intend to provide you any investment advice. Although we may provide information and education relating to real estate investment approaches and where to acquire real estate properties, you should not construe any information, features, tools or other content provided by us as legal, tax, investment or financial advice. We are not acting as agent for any entity offering its securities. Nothing contained in the materials or the presentations provided to you shall be taken by you (or is meant to be taken by you) as a solicitation, recommendation, endorsement or offer by us or any third party to buy or sell any securities or other financial instruments. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information provided to you before making any decisions based on the information and services provided to you. In exchange for the services provided to you, you agree not to hold us or any of our employees or affiliates liable for any possible claim for damages arising from any decision you make based on information made available to you. No investment, legal or tax advice is given to you and you should consult your own licensed tax, legal or other advisors for such advice before you implement your financial decisions. No information that we give or provide to you shall be construed by you as a recommendation by us to invest the equity in your home or in any retirement or savings accounts. If you believe that any of our services provided to you are not consistent with the statements herein, contact us immediately so that we can clarify and/or modify any presentations to be consistent with this Agreement. You agree to indemnify us for any damages, losses or expenses that we incur as a result of any claims or statements by you that we provided services to you in violation of this section.
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