ABOUT US
Real Estate Investing for Everyday Americans
Helping individuals create tax-free retirement income through real estate.
ABOUT US
Transforming Real Estate Investment for Everyday Americans
We empower individuals to take control of their financial futures by creating pathways for retirement income through real estate.
Who We Are
DFY Real Estate: Your partner in achieving financial freedom through real estate.
DFY Real Estate was born in 2008, during a time when real estate "gurus" were selling expensive courses with empty promises, yet few clients ever saw results. We set out to change that. Instead of just educating, we decided to do the work for our clients—handling 95% of the process, while they kept 100% of the ownership, profits, and tax benefits.
At the height of the Great Recession, as property values plummeted and foreclosures surged, we saw opportunity. We researched new markets and discovered that areas like Phoenix and Las Vegas had properties selling far below their rebuild costs. With displaced families creating high rental demand, this was the perfect time to invest.
Rather than retreat in fear, we relied on our principles and invested in distressed markets. By following the data and long-term value, we helped thousands of clients acquire profitable properties when most investors were sitting on the sidelines. Our decisions were driven by market math, opening, closing, and expanding markets based on data.
Over the years, we’ve consistently sought to answer the question: “Where can hardworking Americans invest in profitable, affordable real estate that creates tax-free retirement income regardless of market and economic conditions?” Through our data-driven approach, we’ve helped clients invest in over a dozen markets, and today, we are helping DFY clients invest in six markets, with more on the horizon.
Our mission has remained the same: to do 95% of the work, while our clients reap 100% of the rewards. Since 2008, DFY Real Estate has facilitated over 6,000 home transactions, totaling more than $1 billion. Our conservative yet powerful system has proven resilient, weathering economic downturns, market fluctuations, and global crises like the 2008 crash and COVID-19.
We believe real estate should be accessible to Main Street, not just Wall Street. Through our Micro-Wins Mindset, we help clients build paths to lasting tax free real estate income they cannot outlive, providing a reliable, principle-based method to achieve economic independence.
$1,014,924,765
Property Transactions
$502,973,294
Equity Growth
$201,483,201
Revenue Collected
What Makes DFY Different
- Substantiation -
Our Clients’ Track Record
In 2021 alone, our clients increased their net worth by over $175 million, taking home more than $12 million in cash flow. DFY has facilitated over $1 Billion in simple, conservative single-family real estate transactions, helping 2,000 clients purchase more than 5,000 properties in the last 15 years. In fact this system has created over 400 real estate millionaires out of hardworking, everyday earners. Our focus is on creating tax-free retirement income for our clients by guiding them through every step of building a profitable real estate portfolio. To maintain transparency, we post every transaction publicly, and you can review an annual report of our clients’ success dating back to 2013.
We Stand by Our Reviews
Unlike many in the real estate industry, we enable reviews on Google, Facebook, and the Better Business Bureau (BBB), where we proudly hold an A+ rating (as of October 2021). Not every experience is perfect, but we stand by our results and continuously strive to help our clients achieve financial success. Our commitment is not just to our service but to helping clients create lasting, tax-free retirement income through real estate.
Our Transparent Win-Win Revenue Model
At DFY, we believe in full transparency. Our business model is designed to align our success with yours—meaning we only win when you do. Unlike traditional real estate companies that charge bloated fees at every turn, our revenue model is simple, client-friendly, and built for long-term partnership. We create company revenue in 3 primary ways:
1. MBML Membership: The First Step To Becoming A Real Estate Millionaire:
The Moneyball Millionaire League (MBML) is the perfect starting point for anyone serious about real estate but needing time to prepare. For just $97/month, MBML gives you exclusive access to expert-led real estate education, game planning, and the community you need to move from “thinking about investing” to actually owning income-producing real estate. Inside the MBML our clients gain access to
On-Demand Training – Learn the insider strategies the wealthy use to build six- and seven-figure real estate portfolios.
Live Coaching & Support – Bi-weekly office hours, live intensives, and private Q&A sessions with the DFY team and expert investors.
Exclusive Community Access – Connect with a network of like-minded wealth builders who are actively creating financial freedom through real estate.
Game Plan Creation & Tracking – Develop your own personalized step-by-step roadmap to financial success in real estate.
2. MBML+ Membership: The Gateway to Lifetime Real Estate Investing
Our core offering is the Moneyball Millionaire League Plus (MBML+), a one-time membership fee that grants lifetime access to the entire DFY National Fulfillment Team and our done-for-you real estate investment services. The MBML+ Lifetime Membership is a one-time investment of $12,750.
The Moneyball Millionaire League Plus (MBML+) is the lifetime membership that unlocks everything you need to build, scale, and optimize your real estate portfolio—all with DFY doing 95%+ of the work while you keep 100% of the financial benefits. As a fully paid-up MBML+ member, you gain unlimited access to the DFY National Fulfillment Team and the full Moneyball Real Estate System, which guides you step-by-step through controlling $1 million in real estate, gaining $1 million in equity, and preparing for tax-free real estate income. Whether you're purchasing your first property or scaling up to a 10-property portfolio, MBML+ gives you the expert support, strategy, and execution to make it happen—seamlessly.
MBML+ members receive annual game plan reviews, exclusive access to our proprietary game plan software, and deep-dive retirement planning to help you optimize your portfolio for long-term, tax-free income. You'll have unlimited access to the entire DFY team, ensuring that every transaction, strategy, and next step is executed with precision. This is more than just real estate investing—it's a completely done-for-you wealth-building system designed to create real estate millionaires. Once you're in, you're in for life—no extra fees, no complicated structures, just a clear path to lasting financial success.
This membership removes all traditional program fees, giving clients the ability to buy, scale, and optimize their real estate investments without paying additional transaction-based fees.
3. Real Estate Transactions: Simplified, Transparent, and Built for Wealth Growth
Once you’re an MBML+ member, you get access to exclusive wholesale investment properties, where DFY does 95%+ of the work, while you keep 100% of the ownership and financial benefit.
Here’s how we make money on transactions (without adding extra fees to you):
Real Estate Commissions: We collect 25% to 50% of the buyer’s agent commission (typically 1.5% of the purchase price or less) from our Designated Market Agent.
Coordination Fee: We charge a simple, flat $2,500 Coordination Fee per property, covering everything from research and vetting to pre-qualification, lending, rehab oversight, and tenant placement. This ensures every investment is seamless, fully managed, and completely hands-off for our busy clients.
Lending Revenue: Our mortgage brokerage, Strategic Lending, provides financing to MBML+ members, generating standard mortgage brokerage commissions.
Property Management Referral Fees: We refer clients to Specialized Property Management, earning a one-time $200 referral fee per property.
What Makes DFY Different
- STRATEGY -
We Play Moneyball Real Estate
At DFY, we specialize in helping you hit real estate singles by doing 95% of the work for you, allowing you to enjoy 100% of the profits. We find, finance, insure, and manage conservative single-family properties, all with the goal of building a portfolio that creates tax-free retirement income over time.
Our Moneyball Real Estate strategy focuses on steady, low-risk growth—holding each property for around five years, then using the proceeds to double your portfolio by selling one property and buying two more. We walk with you every step of the way, ensuring your portfolio grows in a methodical, strategic way until you’ve replaced your active income.
We Hit Real Estate Singles
Instead of swinging for the fences with risky investments like property flips or large-scale deals, we help you build wealth through consistent and conservative investments in 3-bed, 2-bath homes in prime neighborhoods. Our data-driven approach targets properties in high-demand areas with long-term tenant potential, allowing you to enjoy tax-free income without the volatility of higher-risk investments.
On-Demand & Unlimited Inventory
Our Moneyball system leverages relationships with in-market real estate agents, exclusive builders, and the MLS, providing a virtually unlimited supply of properties in our chosen markets. Unlike other companies, we don’t need to first acquire the property before selling it to you. Instead, we ensure that you always have access to the right property at the right time, based on your individual acquisition goals.
Multiple Markets Simultaneously
With DFY, you can invest in multiple markets at the same time, giving you the flexibility to diversify your portfolio across different economic conditions. We research market trends and economic cycles to ensure you’re always in the best markets for long-term wealth creation. As market conditions change, we help you transition your portfolio strategically, ensuring steady growth toward tax-free retirement income.
Full Doc Pre-Approval
Unlike basic pre-qualification, DFY’s mortgage brokerage, Strategic Lending, provides a fully documented pre-approval. This process ensures you’re ready to qualify for a mortgage, giving our market teams the leverage needed to negotiate and secure excellent investment properties on your behalf.
Increased Property Management Accountability
At DFY, we work closely with independently-owned property management companies, ensuring accountability and high service levels for your investments. This separation of roles allows us to act as an advocate for you if any issues arise. By fostering strong relationships with property managers, we ensure they are motivated to serve our clients well, while maintaining the flexibility to switch providers if standards aren’t met.
5,172
Acquired Properties
3,584
Managed Properties
2,182
Clients Served
What Makes DFY Different
- Service -
Industry-Leading Customer Service
At DFY, accessibility is our priority. From day one, you’ll have a dedicated team supporting your real estate journey. You’ll start with an Onboarding Specialist to craft your initial Moneyball game plan, guiding you through research and pre-approval. Next, a Personal Transaction Coach will take you through the entire purchasing process, introducing you to your market-based team, including your Property Manager, Acquisition Director, and Portfolio Optimization Team. Our in-house property management liaison ensures smooth communication at every step, so you’re never alone.
Annual Game Plan Reviews
Each year, we proactively provide a comprehensive Annual Game Plan Review. Our team pulls data on your properties—how much equity you’ve accumulated, market performance, and potential refinancing or selling options. This fresh set of insights allows you to make informed decisions about your portfolio. Whether you’re in the Micro-Wins to Millions stage or ready to transition into tax-free income through the Buy, Borrow, and Beyond strategy, we’ll help you maximize your real estate gains.
Holistic Deep Dives
Although we aren’t financial advisors, your Game Plan Optimization Coach can help you make sense of your broader financial plan using decades of real-world data and success stories. Together, we’ll review your financial future and explore how the Buy, Borrow, and Beyond strategy can create sustainable, tax-free income as you build your portfolio.
Kevin Clayson
Kevin Clayson's Story
Kevin Clayson, co-founder and Chief Marketing and Sales Officer of Done For You Real Estate USA, brings over 15 years of expertise in real estate investing. He has built a $15 million real estate portfolio, which he spends less than 15 minutes managing each month and takes minimal cash flow from, perfectly embodying the principles he and his business partner, Steve Earl, teach to their DFY clients.
Kevin is passionate about helping middle-class Americans achieve economic independence and tax free retirement income with investment real estate, making real estate both accessible and simple for busy professionals who want to build wealth without complexity. His mission is to empower others to escape traditional financial constraints and build lasting economic independence through smart, conservative real estate investments
Humble Beginnings
Kevin grew up in a non-entrepreneurial family where financial independence seemed like a distant dream. His early life was shaped by traditional financial thinking until a book opened his eyes to new possibilities.
The Eye-Opening Moment
Reading Rich Dad Poor Dad was the turning point for Kevin. It sparked his interest in real estate and taught him that the path to wealth could be different from what he’d always believed.
The First Steps in Real Estate
Kevin’s journey began in the world of mortgages, where he first learned about leverage and the power of real estate. These early experiences laid the foundation for his future success.
Facing the Financial Crisis
When the 2008 financial crisis hit, Kevin faced a major setback. Real estate values plummeted, and it seemed like the dream was over. But instead of giving up, Kevin and his business partners saw an opportunity to innovate.
Innovating in a Tough Market
Kevin and team pivoted from focusing solely on Utah to adopting a data-driven approach, identifying the best real estate markets nationwide. This strategy allowed them to continue helping clients even in a down market.
Building a Thriving Company
Through persistence and a commitment to client success, Kevin co-founded Done For You Real Estate, which has now helped clients transact over $1 billion in real estate. His journey from uncertainty to success is a testament to his vision and determination.
Empowering Others
Kevin’s mission extends beyond just making money. He is dedicated to empowering others to achieve the same economic independence he found through real estate. Kevin and team’s approach is not just about transactions, but about transforming lives.
The Present Vision
Today, Kevin and his business partner Steve lead DFY with a clear vision: to help as many people as possible reach economic independence through real estate, and eventually create a true tax free income that someone can’t outlive.
Steve Earl
Steve Earl's Story
Steve Earl is one of the co-founders of DFY. Steve has several interests, but he has three true passions in life: Family & Faith, Business & Real Estate, Running & Motorcycles. Some may say, “hey, that’s six different things, not three!”
But to Steve, he seems to actually mix and match all of them together at different times and in different ways. All of them require Faith, motorcycle rides are usually done as a family, and Steve always says that “all roads lead to real estate!”
Steve Earl
Humble Beginnings
Steve Earl embarked on his real estate journey with a single property and a vision. With little more than determination and a keen interest in real estate, he set the groundwork for what would become a life-changing career.
The Eye-Opening Moment
An early realization that real estate offered a stable pathway to wealth, far surpassing his initial efforts in more volatile investment arenas, marked a turning point for Steve. This epiphany came when he recognized the power of long-term property investment over quick flips.
The First Steps on His Journey
Steve's first steps into real estate were cautious yet strategic. He began by investing in single-family homes, focusing on building a portfolio that prioritized long-term growth and stability.
Facing a Crisis
The 2008 financial crisis tested Steve's resilience and investment strategies. However, instead of retreating, he adapted his approach, reinforcing his commitment to sustainable investing, which helped him weather the economic downturn. It was during this time that Steve, Kevin, and a few others formed Done For You Real Estate.
Innovating in a Tough Market
During times of market uncertainty, Steve, Kevin, and team innovated by refining the Moneyball Real Estate System, a method focusing on steady, reliable real estate investments that could withstand economic fluctuations.
Building a Thriving Company
From these humble and challenging beginnings, Steve and Kevin built DFY Real Estate, a company dedicated to simplifying the real estate investment process for others, guiding clients through building successful property portfolios.
Empowering Others
Through DFY Real Estate, Steve and Kevin have empowered countless individuals to achieve economic independence. DFY not only offers investment opportunities but also educates clients on effective real estate strategies, transforming them from novices into savvy investors.
The Present Vision
Today, Steve Earl, Kevin Clayson, and DFY are focused on expanding DFY’s reach, enabling more investors to benefit from his proven strategies, and continuing to evolve their methods to meet the changing market demands.
What we Believe
We believe that real estate is the most powerful tool for building long-term wealth, tax free retirement income, & economic independence.
We believe that everyone deserves the opportunity to achieve economic independence, regardless of their starting point.
We believe in making complex processes simple so that anyone can benefit from real estate investing.
We believe that through persistence and the right strategy, anyone can change their financial future.
We believe that fear should never hold you back from pursuing your financial goals.
We believe in the importance of family, faith, and leaving a lasting legacy.
We believe that true greatness is measured by the positive impact we have on others.
Meet the DFY Team
At DFY, we pride ourselves on being a boutique real estate investment firm that works with a select number of clients each month. Our small, nimble team is exceptional—they wake up every day focused on improving our clients' lives. With professionalism, kindness, and a drive for action, we help our clients realize their financial potential through strategic, hands-on support.
Have Questions? We’ve Got Answers
Real estate investing can be complex, but we’re here to make it simple. Our exhaustive FAQ section covers everything you need to know about working with DFY, from how our process works to the finer details of building tax-free retirement income through real estate. We’ve answered the most common questions to help you feel confident and informed every step of the way.
Who is Done For You Real Estate (DFY) and What Do You Do?
At Done For You Real Estate (DFY), we create real estate millionaires—full stop. Our mission is to make wealth-building through real estate effortless by doing 95%+ of the work while you keep 100% of the ownership and financial benefit.
Through our Moneyball Millionaire League (MBML) and MBML+ Membership, we provide a step-by-step system that removes the guesswork from real estate investing. Our DFY National Fulfillment Team handles everything: finding the best properties, securing tailored financing, overseeing renovations, managing tenants, and optimizing your portfolio for long-term success. Plus, our Buy. Borrow. Beyond. strategy gives you access to a proven, tax-free wealth-building method that most investors never even learn about.
Our clients range from beginners just getting started to seasoned investors scaling their portfolios, and with zero hidden fees or mark-ups, the DFY model ensures your real estate investments are completely hands-off, highly profitable, and built for long-term economic independence
How do I get started?
The first step to becoming a real estate millionaire is getting a personalized game plan. Our team will help you identify where you are today, what’s possible for your financial future, and the exact steps to start building wealth through real estate.
From there, the best way to move forward is by joining the Moneyball Millionaire League (MBML) for just $97/month, where you’ll gain immediate access to expert-led real estate education, strategic planning, and a community of investors. Every dollar you invest in MBML counts toward your lifetime MBML+ membership, which unlocks Done-For-You real estate investing with the DFY National Fulfillment Team. Whether you're saving for a down payment, optimizing your credit, or ready to start acquiring properties, MBML gives you the roadmap and resources to succeed.
Still unsure if MBML or DFY is right for you? No problem. We’re happy to jump on a Million Dollar Game Plan Call to walk you through your options and help you navigate your next steps toward financial freedom.
Why real estate?
Real estate is the ultimate wealth-building vehicle, offering predictable cash flow, long-term appreciation, and unmatched tax advantages. Unlike stocks or other traditional investments that rely on market speculation, real estate allows you to leverage other people’s money to build lasting financial security while maintaining full control over your assets.
With investment properties, your tenants effectively cover the mortgage, taxes, and expenses while you collect the profit. Over time, property values and rental rates naturally rise, increasing both your cash flow and net worth. Real estate also provides powerful tax benefits, including depreciation and mortgage interest deductions, helping you legally reduce your taxable income. Unlike cash, which loses value due to inflation, real estate increases in value as the cost of living rises, ensuring your wealth continues to grow. And because real estate can be leveraged with financing, you don’t need to pay for properties in full—you can build a multi-million-dollar portfolio with just a fraction of the upfront capital.
At DFY, we make real estate investing truly done-for-you by handling 95%+ of the process while you keep 100% of the ownership and financial benefit. Whether you're just getting started or ready to scale, our Moneyball Millionaire League (MBML) and MBML+ memberships give you the blueprint, the team, and the strategies to build wealth effortlessly through real estate.
What about potential risks? Is it worth it?
Like any investment, real estate comes with risks—but when managed correctly, it offers some of the most consistent and scalable returns of any wealth-building strategy. Property values tend to rise over time, increasing both net worth and passive income as rental rates naturally adjust with market conditions. Real estate also comes with powerful tax advantages, including deductions for mortgage interest, property taxes, and depreciation, making it one of the most tax-efficient ways to grow wealth.
That said, real estate investing isn’t without challenges. Market fluctuations can impact property values, unexpected repairs can arise, and vacancies can temporarily reduce cash flow. However, real estate is one of the few asset classes where time is your greatest ally—historically, holding a property for just five years or more almost always results in significant profitability, even during market downturns.
At DFY, we mitigate risk by doing 95%+ of the work for you. Our team carefully vets properties, ensures financing is structured correctly, and provides ongoing portfolio optimization so you’re positioned for success no matter what the market does. With the right strategy, expert support, and a long-term mindset, real estate remains one of the most reliable and lucrative investments available..
What does it cost?
We’ve eliminated traditional program fees to make real estate investing with DFY more affordable, more transparent, and more profitable for you.
The first step is joining the Moneyball Millionaire League (MBML) for $97/month, where every dollar you invest counts as a credit toward your MBML+ lifetime membership. Once you’ve fully paid your MBML+ membership—either upfront for $12,750 or over time—you’ll have lifetime access to the DFY National Fulfillment Team and our full suite of done-for-you real estate investment services.
Once you’re a paid-up MBML+ member, the only costs you’ll ever pay on a property purchase are your down payment, standard real estate commissions, coordination fees, and loan fees—just like any regular real estate transaction. Our flat $2,500 coordination fee per property covers everything from research and property vetting to financing coordination, tenant placement, and transaction execution, ensuring a completely hands-off experience for you.
In addition to the purchase costs, there are typical real estate ownership expenses like property taxes, insurance, maintenance, and occasional vacancies. Our team helps you plan for these, ensuring your portfolio is optimized for maximum profitability. With no hidden fees and no surprises, DFY makes investing in real estate as seamless, transparent, and profitable as possible.
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Kickstart your tax-free retirement journey by attending our live weekly webinar! Plus, get a free copy of the Micro Wins to Millions book – your guide to stacking small wins in real estate that lead to big success.
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Kevin Clayson & Steve Earl
DFY Real Estate, co-founded by Kevin Clayson and Steve Earl, empowers individuals to achieve financial independence through accessible real estate investing using their "Moneyball Real Estate System."
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No Investment Advice: The information provided to you by us is for information, education and instructive purposes only. We are not a licensed investment advisor and do not intend to provide you any investment advice. Although we may provide information and education relating to real estate investment approaches and where to acquire real estate properties, you should not construe any information, features, tools or other content provided by us as legal, tax, investment or financial advice. We are not acting as agent for any entity offering its securities. Nothing contained in the materials or the presentations provided to you shall be taken by you (or is meant to be taken by you) as a solicitation, recommendation, endorsement or offer by us or any third party to buy or sell any securities or other financial instruments. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information provided to you before making any decisions based on the information and services provided to you. In exchange for the services provided to you, you agree not to hold us or any of our employees or affiliates liable for any possible claim for damages arising from any decision you make based on information made available to you. No investment, legal or tax advice is given to you and you should consult your own licensed tax, legal or other advisors for such advice before you implement your financial decisions. No information that we give or provide to you shall be construed by you as a recommendation by us to invest the equity in your home or in any retirement or savings accounts. If you believe that any of our services provided to you are not consistent with the statements herein, contact us immediately so that we can clarify and/or modify any presentations to be consistent with this Agreement. You agree to indemnify us for any damages, losses or expenses that we incur as a result of any claims or statements by you that we provided services to you in violation of this section.
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