Meet The Teams
Our DFY family is dedicated to helping you create real income one simple investment property at a time
DFY Acquisition Team
Laura
Fulfillment Coordinator
Laura is one of the newer members of the DFY family and is excited to bring value to our team. Her goal is to accomplish every challenge presented to her with excellence. She loves learning and developing new skills. She loves people and can always find a common bond to share with everyone she meets.
Outside of the office, you’ll find her hanging out with her grandson and making sure his every dream comes true.
She’s an artist, a gardener and a jewelry designer in her spare time.
Adam
Acquisition Coach
Adam York is the perfect blend of Passion, Optimism, Drive, and Experience to help you create Job replacement Income. He brings a unique perspective to your investing goals with over 12 years of his own real estate investing experience. Adam has acquired dozens of rentals across the nation and has personally bought, held, and/or sold over 6.5 million dollars in real estate.
Adam looks forward to helping you in your wealth journey so you can enjoy life on your own terms and have the freedom to create what you want with your family, friends, & loved ones.
Outside of the office Adam loves to spend time outdoors, thrill seeking, and creating memories traveling the world with his wife of 13 years, and his young family of two daughters and one son.
Random facts about Adam: -Speaks Russian as a second language. -Raced motocross his whole life growing up ending his career at a seriously competitive level in 2009 (after an accident that resulted in a 9 day coma prepping to race his hero Jeremy McGrath). -Studied International business and Russian at Utah Valley University.
If Adam were a superhero, his superpower would be NEVER sleeping or slowing down AND to see 5 years into the future. When Adam was 5, he was pretty sure he’d be a professional chisel thrower when he grew up (ask him, he’ll explain).
Something crazy about Adam you might not believe, he was hit by a semi on the freeway! (He was in stop and go traffic in the snow/ice. They were going maybe 3 mph and he couldn’t stop and the semi bumped him, but it sounds intense, right? lol)
Natalie
Director of Procurement & Data Operations
Natalie has worked for Done For You Real Estate as an Acquisitions Manager and now the Director of Procurement/Data Operations for 6+ years now.
She has been working in the real estate/lending industries for over 10 years, starting at a national financial institution when she graduated from Brigham Young University, and then here with Done For You Real Estate.
Natalie works with the Acquisition team and gathers information for each property analysis to ensure that each property meets various standards for our customers, and that each property is a great fit for each of our client’s individual investment needs.
When she’s not at work, she loves to travel and learn about new cultures. Growing up in a family that went on a lot of outdoor adventures, Natalie also enjoys being in nature doing things such as hiking, canyoneering, backpacking, and snowboarding.
Portfolio Optimization Team
Wendy
Administrative Assistant
Wendy has been working/investing in real estate for 6+ years. She is a team player and loves interacting with the clients here at DFY. Her goal?… to bring the same positive experience in real estate ownership to others that she has experienced.
Crazy and fun for Wendy is 4-wheeling in the outback of Utah, river rafting, and mountain drives in the fall when the leaves are changing color.
Wendy’s favorite words are: “C’est la vie” because when something tends to get her down it helps pick her back up, move past and move onward and upward.
If she won the lottery tomorrow, she’d invest it in real estate. And, you know, keep working at DFY.
Shelley
Head of Game Plan Research - Utah Real Estate Agent
Cherie has been with the DFY team for a little while now and she impresses us everyday. She’s a super fan of many sports like Formula 1 racing, Utah Utes Football, Utah Jazz Basketball, NHL Hockey, and cheerleading at all her family’s sporting events. She loves finding ways to humanize change at every level. She loves spending time with her family, whether it is at home or out on an adventure. She loves racing, sports, hiking, snowboarding, wakeboarding, kayaking, flying, water rafting, anything outdoors and adventurous.
Outside of the office, you’ll find her cheering on the UTES in the fall and the BLACKHAWKS in the winter. Locally, she’s often attending car shows or finding new adventures with her husband Chris and 4 kids. She can’t wait to travel again and next on her list is Costa Rica, Monaco, & Barcelona.
In another life, she is pretty sure she was in the Air Force in WW2. It gives her a surreal feeling when she is at any airshow and just feels like it has always been a part of her life. While she has never been in the Air Force, she thought about it once and talked with recruiters but it didn’t work out with her life at that time. Cherie’s father is a private pilot and she has been blessed by flying luxury for a majority of her life. She LOVES being in the air.
The best piece of advice Cherie has ever been given was from her Dad, who said, “you can’t expect change by doing the same thing.” She has fallen back on this quote multiple times in her life. It has helped her make career changes and important life changes. Though she’s not sure who actually said it, she looks up to her father for his great advice.
Mike
Portfolio Optimization Manager
For over 20 years Mike has worked with individuals and organizations to improve their personal and financial future. He’s been a financial advisor for 13 years helping investors plan with stocks and bonds and excited to now be able to help add the dynamic benefits of real estate to their portfolios to better prepare for retirement. Mike loves helping people position themselves to live their best life possible!
Mike graduated from Brigham Young University with a Psychology undergraduate and a Master of Public Administration from the Marriott School of Business. He lives in Pleasant Grove with his jovial wife, Johanna, and four wonderful kids. He enjoys traveling, community festivals, live music, and being involved with community service organizations.
In another life, Mike is pretty sure he was a travel guide because he enjoys researching and putting together travel itineraries that include eclectic and unique places to visit and experience the local culture or vibe. It’s fun doing it for others and traveling vicariously through them; it’s even better when one gets to go on the trip themself.
If Mike won the lottery tomorrow, he’d start a non-profit organization that helps people pursue their own unique interests, passions and ideas that will improve their community and provide satisfaction and a sense of purpose in their own lives – The Community Enhancement Center. And, you know, keep working here.
What’s the most inspiring part of his job? Hearing from clients how real estate investing has provided more peace of mind for their financial future and created space for them to enjoy life more now.
Strategic Lending Team
Dustin
Principal Lending Manager
NMLS 382424
Dustin has been in the mortgage industry for over 10 years and has worked in all facets of the industry. He has been with Strategic Lending for 6+ years now and has assisted hundreds of clients with all of their mortgage needs from pre-qualification all the way through closing.
Dustin studied Business Management at Utah Valley University and started working in the mortgage industry while still attending school. It was so engaging, he decided to make it his career. He looked forward to the challenges of the industry and helping guide clients through the loan process to help them meet their goals.
Dustin is a very down to earth person that enjoys setting realistic expectations for his clients and fulfilling them. Using that approach has allowed him to close on over 95% of the business put under contract.
Dustin is a married father of 3 and enjoys sports, music, and the outdoors. He was raised in San Diego and has lived in Utah for 14 years now.
He works exclusively on referrals from clients and colleagues and looks forward to taking care of anyone you may know who could benefit from our services.
Email: [email protected]
Phone: (801) 373-7377
UT Lic# 5600887
NMLS# 75381
Cherie
Loan Processor
Cherie has been with the DFY team for a little while now and she impresses us everyday. She’s a super fan of many sports like Formula 1 racing, Utah Utes Football, Utah Jazz Basketball, NHL Hockey, and cheerleading at all her family’s sporting events. She loves finding ways to humanize change at every level. She loves spending time with her family, whether it is at home or out on an adventure. She loves racing, sports, hiking, snowboarding, wakeboarding, kayaking, flying, water rafting, anything outdoors and adventurous.
Outside of the office, you’ll find her cheering on the UTES in the fall and the BLACKHAWKS in the winter. Locally, she’s often attending car shows or finding new adventures with her husband Chris and 4 kids. She can’t wait to travel again and next on her list is Costa Rica, Monaco, & Barcelona.
In another life, she is pretty sure she was in the Air Force in WW2. It gives her a surreal feeling when she is at any airshow and just feels like it has always been a part of her life. While she has never been in the Air Force, she thought about it once and talked with recruiters but it didn’t work out with her life at that time. Cherie’s father is a private pilot and she has been blessed by flying luxury for a majority of her life. She LOVES being in the air.
The best piece of advice Cherie has ever been given was from her Dad, who said, “you can’t expect change by doing the same thing.” She has fallen back on this quote multiple times in her life. It has helped her make career changes and important life changes. Though she’s not sure who actually said it, she looks up to her father for his great advice.
Brenda
Loan Processor
Brenda has been with the DFY team for a little while now. She enjoys shopping, watching volleyball & football, and eating chocolate. She and her husband have recently become empty nesters, so she enjoys visiting their kids also. She likes to visit warm places. She does not like the cold or the snow at all.
Best advice Brenda has been given is always look at the back of your hair before you leave the house.
When she was 5, she wanted to be a school teacher.
Hard or soft tacos? Brenda always gets a mixture of hard & soft tacos!
Marketing & On Boarding Team
James
Onboarding Coach
James has been with the DFY team for 6+ years. He is also a real estate investor and a Licensed Mortgage Loan Officer. And if that wasn’t enough, James also has an MBA and is an entrepreneur at heart, having started multiple business.
He loves all sports and is very competitive, but baseball is his favorite (yes watching and playing). He is from Georgia originally but now lives in Utah with his beautiful wife and 3 kids. If he is not involved in sports he is with his family.
James prefers dogs over cats and he has a very awesome Bernedoodle.
And most important question of all…If James had to choose between a hard shell or soft shell taco he would choose TACOS!!!
Matt
Web Developer
Matt works with the DFY team as a UX Designer/Web Developer and graduated from BYU in 2020 where he received his Bachelor’s in Technology and Engineering Studies with a Minor in Digital Humanities.
In another life, Matt is pretty sure he would have either been an Imagineer for the Walt Disney Company designing the next E-Ticket Attraction which he pitches as, “feeling like the Rocketeer as you launch into outer space with your jetpack,” or he would have been a Hollywood filmmaker debuting his big film which he pitches as, “the Horror version of ‘Who Framed Roger Rabbit.’”
If Matt won the lottery tomorrow, not only would he pay off his school debt, but he’d also start up a food truck company called The Bacon Bar. The Bacon Bar would serve all breakfast, lunch, dinner, and dessert dishes as it relates to the greatest consumable substance known to mankind, Bacon! (And, you know, he’d keep working at DFY as well).
The best piece of advice Matt has ever been given is actually something his dad would quote from William James often… “The greatest discovery of our generation is that human beings can alter their lives by altering their attitudes of mind. As you think, so shall you be.”
Justin
Digital Marketing Manager
Justin is the creative force behind DFY, skillfully creating and communicating its value across a myriad of media platforms. He was born and raised in Cedar City, UT and graduated from Southern Utah University in 2021. There he discovered a passion for marketing & videography, ultimate frisbee, the outdoors, and motorcycles (particularly the 2019 Honda Rebel).
Justin joined the DFY Team in 2023. Now immersed in the world of real estate, he enjoys book recommendations from Kevin, his inseparable wife (who, by the way, convinced him to part ways with his beloved Honda), and somehow indulging himself in James’ homemade salsa and Matt’s delectable dinner rolls made his list…
When not immersed in creative endeavors or relishing in culinary delights, Justin navigates life with a sense of humor and whimsy. Asked to choose between owning a hamster-sized tiger or a tiger-sized hamster, he'd humorously opt for the "no pets" lifestyle, savoring the simplicity it brings.
Accounting Team
Richard
Corporate Controller
Richard has been with DFY for 10+ years as their Controller. He loves keeping score for the company and seeing how real estate has been a winning strategy for the DFY clients and for him personally.
Richard was a three sport athlete in high school and college, has run three Boston Marathons, and has three grandchildren! His favorite color is green, he prefers Taco Time to Taco Bell, and has been accused of hauling around corn hole boards in his truck.
One of his favorite quotes… “Do wait to buy real estate, buy real estate and wait!”
DFY Co-Founders
Kevin Clayson
Co-Founder
Chief Marketing & Sales Officer
Kevin Clayson is one of the Co-Founders of DFY and continues to work on the front lines of the company today helping teach and introduce new clients to the company and its services.
Kevin and his beautiful wife, Malana, have been married for almost 15 years, and have three adorable children.
If you can’t find Kevin at the office, you might want to check the soccer field, the baseball diamond, or the basketball court where he may be coaching one of his son’s teams. If you still can’t find him, swing by the golf course where he will be pretending he’s good at a game he loves.
If that doesn’t work, you might want to try local middle schools, high schools, or religious youth events where he may be on the stage, rapping, dancing, and motivational speaking which he does frequently because he has a passion for inspiring and blessing the lives of others through exciting, fresh, unique and powerful ideas. Finally, if all else fails, check his couch, hanging out with his wife watching sports or reality tv, and eating popcorn.
Kevin loves all things German, speaks the German language, will never turn down German food, lived in Germany for two years, and has backpacked Germany and Europe for weeks at a time.
Kevin is a Disney nut! He loves Disneyland, Walt Disney World, Disney+ and would want to be Captain America if he could pick any super hero to turn into.
Steve Earl
CEO/Co-Founder
Associate Broker : EXP Realty
Steve Earl is one of the co-founders of DFY. Steve has several interests, but he has three true passions in life: Family & Faith, Business & Real Estate, Running & Motorcycles.
Some may say, “hey, that’s six different things, not three!” But to Steve, he seems to actually mix and match all of them together at different times and in different ways. All of them require Faith, motorcycle rides are usually done as a family, and Steve always says that “all roads lead to real estate!”
Steve absolutely loves being a part of DFY and having the opportunity of working with both the most amazing staff on the planet and the most genuinely incredible clients.
The best piece of advice he’s ever been given is “get a degree in something you would actually enjoy doing.”
If Steve could invent a holiday, it would definitely involve riding a motorcycle.
His favorite word in the English language is “Endurance.”
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Kevin Clayson & Steve Earl
DFY Real Estate, co-founded by Kevin Clayson and Steve Earl, empowers individuals to achieve financial independence through accessible real estate investing using their "Moneyball Real Estate System."
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