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Getting an opportunity to sit here and say, How do we shoot the shot the same way every time for consistency has been an amazing experience and today we get to start breaking down that shot. What are the principles of micro wins to millions? What would your life look like if you could replace all of your working?

With simple and conservative investments that could do it for you. Over the last 13 years, we’ve helped thousands of clients transact over half a billion dollars in simple and conservative real estate transactions, allowing them to begin replacing their work income with real estate investment income.

Each week, we’ll be pulling back the curtain on the ins and outs of real time retirement based real estate transac. That will transform your financial future even if you have no real estate experience. This is replace your income with me, Kevin Clayson and Steve Earl.

All right, well, hello and welcome to Replace Your Income with Kevin and Steve. How’s it going, Kevin? Good dude. I am just happy to be doing this with you. It gives me a break from watching Top Gun Maverick again and again and again because I bought it and I wish I could tell you that I’ve watched and rewatched it less than three times, but I can’t.

I’ve owned it for like four days. I look, I really love that movie. I think it’s in my top five, Steve. I think it jumped to my top five. Yeah, I mean, I’ve known for a long time that you’re infatuated with Tom Cruise and have a man crush on him. I am. I mean, I can understand that to some. Thank you. But, uh, yeah, the man doesn’t age.

I mean, he’s kind of afraid. He really is pretty. It’s, it’s amazing. It’s like, how, how do you do that? Okay, but so here’s, Okay. Part of the reason why I wanted to buy this on Apple TV is I knew there’d be like extras. And I, I had heard. Now if you guys out there, if you’re listening, welcome to the podcast.

You’ve, uh, we’re talking about Top Gun Maverick for no reason other than I want to. Today we are gonna be talking about the principles. Of the micro wins to millions book, but I just gotta share this. One of the things about that movie, why I think it’s so spectacular and it actually dovetails in too done for you real estate.

Okay. I I, If you look at what we do with done for you real estate, man, I, I feel like we take extreme care to really think through all aspects of what we try to do when it comes to real estate, right? Like we will absolutely focus on small details to try to make the investment process easy for our. If you go watch the extras on Top Gun Maverick on how they made the movie, the reason I think the movie was so spectacular was because they did things in that movie you don’t do anymore.

Like you just don’t do, like, for example, all of the flight sequences. Guess how much CGI there was? Zero. Zero. They created cameras literally to certain specifications, created cameras to be placed inside of the cockpit where the recorder was somewhere and they could place the camera wherever they need to.

Tom Cruise choreographed the flights. The people are actually up in the planes flying these planes. Tom Cruise took off of the air carrier six times to get that shot. It’s all. And, and I just think it was so cool. Like, you watch the extras, you’re like, Oh my goodness. They took all of the pilots in the movie and they, they put them into Naval Aviator training.

Like they did this thing, they show it to you. They did this thing where they submersed them in a pool. In a cockpit blindfolded, and they have to get out like they did all of this training that normally you would do over years to be a naval aviator. And they condensed it into a couple months for these guys so they could get up in these planes and film one of the most breathtaking movies ever.

So that’s why. I feel like Top Gun Maverick, we could call ourselves Done for you Real Estate Maverick. So I’m super interested to see how you’re gonna tie this into dfy. Oh, I already did it. You missed it. Uh, you probably fell asleep. It was because what we do, we do with such great care and we choreograph the entire experience.

Before we ever dive in to any given transaction, it’s like, think of how many meetings we have with one another and with our teams and how often we’re talking to our property managers and talking to the agents and the level of communication. Like before they would shoot these flight scenes, Tom Cruise would do like a two or three hour debrief and choreograph the flight and go through everything with these actors that are now pilots to be able to shoot it.

It was like, Dude, it was so cool to watch, so I. Feel like Top Gun Maverick. It’s like our spirit animal for our company. I, I love it. I mean, everything you just described there, like we literally do that. Like we choreograph things to like, to the tea, and even at that, right? Uh, because of the nature of real estate, there are so many unknowns and so many variables that we still have to call audibles.

We might choreograph something enough to like change it steps a little bit. Totally. That’s right. On a regular basis. Yeah. But, but having that pre-thought, premeditated plan of action for each, you know, transaction. Is what helps things go as well as they do. Yeah, in light of the fact that so much outside of our control happens on a regular basis with every transaction, but it definitely makes a massive difference.

Now, for those of you that missed the end of the last podcast, I’m just gonna reannounce, we made the Ink 5,000, go listen to the last episode, what we expect over the next six to 12 months, and we talk a little bit. We hopped up on the in 5,000, which is so cool and, and I think it speaks to this choreographing that we do and kind of how we name out the process and what it is that we do and being very intentional.

And you know, today on the podcast, what Steve and I wanted to do is we wanna start, you all know that we’ve been working on a book, cause we’ve been talking about the fact that we’re working on a book. Well Steve, we’ve been working hard on this book for what, year and a half or something like that, right?

Yeah, I mean we don’t give it full time effort cuz we have so many other things going on, but we’ve been working on this book. And for us to be at the point where we’re at, where we could jump on the podcast. And we wanna start getting all of you in on this. Okay. Because we are so excited to put this book in your hands.

We have been working so hard on it. It has been a lot of late nights. It has been a lot of thinking. It has been a lot of rethinking. It’s been a lot of. Editing and going back and forth with the whole team to try to put together a product like we do with the real estate that is exceptional, that you will pick up and you will go.

This is one of those books. I have a shelf on my, uh, bookcase, Steve. You can see it right behind you. That top shelf on, on either side of my, uh, Brigham Young University, uh, diploma. Do you call ’em a diploma? Is that what that is? Is that a diploma? Yeah. Okay. I feel like that’s how high for high school I did graduate from the university, we’ll call it a diploma certificate of proof that I spent money to get an education I’ll never use.

That’s what it’s really, that’s really what it is. So that top shelf, these are books that have changed my life. These are books that I can point to every single one of these and tell you, here’s something that I got out of it that made a massive difference in my life. There’s one that’s missing cuz it’s in my laptop back cause I’m rereading it right now.

But these are all books and I know that Micro Wins to Millions, which is the name of our book, is gonna be the On My Shelf. And should be on all of your shells. For this reason, this is not just a real estate book. We have done something pretty dang cool with this book, Steve. We have tried to put something together that goes way beyond just a, just a how to do real estate.

We’ve tried to assemble a batch of principles that are life altering principles that happen to filter over to everything we do on the real estate side, which led to us being able to be named on the in 5,000. That’s led to us doing over $600 million. Simple and conservative single family transactions and working with so many of you that are listening, and the process of putting this book together has been awesome because Steve, sometimes, you know, if I, I love using sports analogies as you know, like you play basketball, I play basketball.

So you get to the point where you’ve been taught how to shoot a jump shot, right? But, And you practice. And you practice and you practice. Then when you get out there on the court, what do you do? You pick up that ball and you shoot. But then when you try to teach your son how to shoot a jump shot, you end up having to break it all down, right?

And you go, Okay, left foot, right foot. Your power comes from your legs. Elbow in, hold the ball like this, flick the wrist, aim at the front of the rim, right? Make sure you’re not so dependent on arms, but you have powers coming from your legs and you’re breaking down the fundamentals of a jump shot for your kid who doesn’t know how to shoot a jump shot.

Right? And what we’ve done with this book, Steve, is we realized we’ve been shooting shots for 15 or so. And even though we know the fundamentals and, and we could do it in our sleep, and we’re constantly trying to improve our shot and we’re always practicing getting an opportunity to sit here and say, How do we shoot the shot the same way every time for consistency has been an amazing experience and today we get to start breaking down that shot.

What are the principles of micro wins to million? Yeah, if we never published the book, Kev, having gone through this exercise has been so valuable because it’s forced us to dive deeper than we’ve ever dived. Yeah. Into what it is that we do and how we do it, and how we explain it to our clients. So what terminology we use.

And so that’s been, you know, in and of itself, like a super valuable, you know, thing for us to do in bettering, you know, our company and our team members, and just creating an overall better experience for, you know, for our clients. Steve, it has changed my life and there are things that guys, if you’re listening right now, guys and gals, let me just say this.

I’ve shared this with my daughter. I took a class in college. It was a German class of all things, but it was a German literature class. Okay. Cuz I had a, I minored in German and Yes, I know what you’re thinking. German just sounds like somebody yelling at you. Yes, it does. And that’s why I love the language, but, The, I had this professor, and at the start of every single class, we had to do the same dang thing.

We had to free write in English for five minutes. Have you ever done a free write exercise? I don’t think I have. So for those of you out there who’ve never done this, I highly recommend you do this. If you’re ever confused, if you’re not sure what to do with your life, if you’re feeling like you have some sort of a problem, do a free write exercise.

Here’s how it works. Your job is to put pen to paper for five minutes. Do this where you write, Don’t type, do it where you physically write and you cannot let. The pen stop. Now, here’s what that means. If you don’t know what you’re gonna write about, you start and you go, I don’t know what I’m gonna write about.

I don’t know what I’m gonna write about. I don’t know what I’m gonna write about. I still don’t know what I’m gonna write about. You know, sometimes it’s really hard to figure out what to write about. You know, I think about life and sometimes it’s just hard to kind of know what to do. In fact, I’m really struggling with something right now and I don’t really know what to do about this situation.

And what happens is your brain, Starts to fill in the gaps that you didn’t even know were there. It is unbelievable. So if you do, we would do this five minute free write at the beginning of each class. And I’ve shared this with my daughter, that if she’s ever struggling with something and she’s looking for an answer, it’s so rare that we dive deep into our own lives and the things that we do and become reflective about who we are and what we do and why we do the things we do.

And so a free write exercise is a great. Start that. This whole book writing experience, while it hasn’t been a free write, it’s been much of the same thing where when we say, Okay, we’re gonna put a book together. How do we articulate the principles of what we do and how we do? And it’s caused us to put pen to paper or fingers to keys and begin to articulate ideas.

And it’s been incredible for us to watch. You know, when I wrote my book, Flipped the Gratitude. I had to do a very, very similar thing where I needed to name what it was to flip the gratitude switch, and I never thought about how do I flip the gratitude switch? It’s the thing that I do. I know that there’s a way to utilize gratitude to go from feeling really dark and crappy, to feeling light and better, and having momentum.

But I had no idea what that looked like. It took me forever to sit down and go, What are the steps? What is the process? How do I make this digestible? What are the principles of what I’m actually trying to do? And it created a portable formula that I think is the reason now, six years later. In fact, the, the six year anniversary of the book was earlier this week, six years later.

I’ve been able to, to be fortunate enough to sell copies of this book in more than two dozen countries, and it sells every month, and I don’t have to do anything. And I think it’s because there’s a portable formula that’s digestible. So Steve, as we started to dive into this book, we went, How do we create something portable?

What’s the main idea and the principle of what we’re trying to accomplish? And we landed on this idea and let’s just talk high level. Then we’re gonna dive into the 12 principles, and then over the next 12 weeks we’re gonna go principle by principle and unlock this book and these principles for you.

And before you jump into kind of the high level, let me ask you this question, Kev, cause I think you’ll expand on it very nicely. Why did we feel like it was important to write a book in the first place? Like, why did we go through this exercise? Why do we want to get it in the hands of our clients? And if I am a DFY client, why do I want this?

Like why? Why would I even care? There’s something really special. that happens when you can articulate and name the thing that you represent. You know, a lot of us go through life and we just kind of float, right? It’s like we go to school, we go get a job, we maybe have religious belief or we’ve got a faith and, and sometimes the articulation of who we are and.

Our life is, comes from things that we identify with, right? A lot of times we wear different hats. We wear a hat as a dad, a hat as a business owner, a hat as a religious leader or participant, a hat as somebody in, in our local community. We wear these hats, but very rarely do we define what it is. We really believe in who we really.

We’ve been doing real estate for our clients for over a decade, and we know that what we do is simple and conservative real estate. We do real estate investing. Steve, what we do is much larger than just real estate investment. And over the years, as we’ve engaged this audience and as we’ve worked with our clients, we’ve realized that we are participating in something that is far bigger than a real estate transaction.

We represent something, we represent it for our clients, and I don’t think, I don’t know, Steve, maybe you thought this. I never thought that we would represent anything. Right. I never thought that we would be a brand that would represent sort of a, a way of looking at the world or a way of doing something.

I, I never articulated what it was. We were, we were just a business trying to help people do real estate. But we have a very specific way that we do things and we have a specific way that we look at the world and we have now watched. I don’t even know how many hundreds and hundreds of people completely change their lives and their financial future because of this thing that we didn’t name.

We just started to go to work, and we always did it with the client in mind, and as we’ve started to understand that, it became necessary for us to say, Look. If you have discovered something of value and truth, I think you should feel it absolutely incumbent upon you to share that with the world.

Everybody has a different perspective of the world and of their life, and we all benefit from one another’s perspectives. And if you’ve found something that you’ve been able to duplicate thousands and thousands of times with total. And you don’t share that with somebody else. It’s like finding this pearl of great price and just holding it and never letting anybody know that it exists.

It’s having a buried treasure that you can never fully enjoy because you don’t want to take it out and show it off and you never wanna spend it. And so what happens is you rob the world of. Tremendous value. And when you realize you’re in a position to be able to share something of tremendous value, you feel it incumbent upon you to share it, don’t hold onto it.

Don’t just keep it to yourself. Share it. And Steve, we’ve discovered something over the last decade and a half that is special, and we’ve now been able to name it and share it so that everybody. If you’ve done 25 purchases with us, I guarantee that you will find something in this book that will allow you to look at your real estate through a different lens that will allow you to look at your life or some aspect of your life through a different lens, and it will give it additional meaning, and it will give it additional purpose, and it will be more than a real estate book.

But for those of you that haven’t done real estate, that you’ve wondered how to break into real estate, how does it all work? What’s the. Behind the curtain, you are gonna discover a set of principles that will lay it out for you bit by bit. Step by step. Literally how we view the world, the perspective that we have, and how that lends itself to the physical act of doing real estate and generating money and creating something mass.

That’s a legacy that goes on beyond you, and this book is part of our legacy to leave something to others so that, that we don’t just hold this pearl of great price near and dear and don’t share it. This has allowed us to plant our flag in the sand and say, Here we are. Here we stand. Here’s how it works, and we can prove it, and we know the kind of impact and benefit that it will have.

The last reason that I think of all the time that we’re doing this, Is those of you listening know about done for you real estate, and you maybe have found it hard to articulate what it is you’re doing with friends and family, but if I gave you a book, if I gave you a book that you believed in and you knew that you could pass that book on or send the audio book to somebody and they could listen to it much like this podcast and they could understand what it is that could change their financial reality, it would be easier for you to share it.

And in addition, if somebody’s on, uh, Google or they’re on, you know, Amazon and they’re looking for some additional meaning or a way to do real estate or generate money. They may never find us through any other medium, but now because we have this book, this portable way I set of principles that can change a life and change a financial reality, they buy it, they pick it up, and all of a sudden they’re on an entirely different trajectory and path.

So those are a few of the. Woo . Love it. Love the passion, Kip. So good. Yeah, appreciate that articulation. And you said something like really critical and it’s the concept of we didn’t write a book and then try to develop real estate around it. We developed a method and a model and got thousands of, of transactions under our belt, and then we wrote the book based on experience, based on.

Not theory, but based on the reality of what the results are. That’s right. And that, that’s what I really like about kind of the order in which we’ve done things. Not that we necessarily did that on purpose. We just kind of did it. We started up the company, we started going. And started building something, and now we’re taking the time to articulate and to put into words something that hopefully will provide clarity to our clients, to ourselves, right?

Yeah. As the operator for, of the company and, uh, and to other people who may be kind of, you know, uh, taking a look at, at what it is that we’re doing. So, thank you f very well said. Well, and I wanna thank everybody listening because you guys, if you’re listening to this thing, you have been a huge piece of us putting this book together.

In fact, a lot of the things that Steve, we started to learn to articulate and name came from the episodes that we’ve done on this very podcast where we sat together and we went, Well, what about this? And then we would build out the idea, even in real time as we’re having these convers. And gaining additional understanding of what it is that we’re doing.

And now that gets to be a principle that translates into the book for everybody to be able to enjoy. And so if you’re listening, if you have been a replace your income listener, we want to thank you. We owe you a tremendous debt of gratitude because you’ve helped us articulate and given us a reason to articulate these ideas and principles so that it could change hopefully, your life for some aspect of your life.

Friend of yours or family member or whatever the case may be. But this podcast has been a big piece of that and uh, so it’s cool to be able to kind of full circle now go. Okay, here we are, 80 episodes in. We’ve been able to go through tons of really great content and now we’re gonna get our start to articulate it and put it into a format that you’re gonna see in the book that’s gonna be represented over the next three months here on the podcast.

And we’re gonna dive in and show today for the rest of the podcast, we’re gonna talk about the structure of the book, how it’s structured, and then we’re gonna talk about kind of what, what we’re gonna go through the 12 principles and kind of name those so that you can see, Uh, so you see what those are.

And hopefully even just from the conversation today, you’ll feel inspired. Inspired to name your greatness, inspired to write it down and inspired to share it with the world. Cause I’ll tell you, if you’re listening right, There’s something spectacular and special about you that the world needs to know about and needs to hear about, whether that’s in a book or in a podcast, or in a simple conversation with a human that you care about over lunch.

Don’t be afraid to share the wealth of knowledge that you’ve gained in your life experience cuz your life experience is valuable. To many who could hear about it. Okay. Ke micro wins to millions. That’s principles. So tell us a little bit about what does that, what does that mean? Micro wins to millions.

So it’s kind of cool because micro wins, You know, we started to talk about this concept, Steve, when we started to articulate the book. And originally we were like, Hey, Moneyball real estate. I mean, that’s kind of what we can name right. We do Moneyball real estate. Well, what’s Moneyball real estate? Well, it’s a kind of a, a pretty conservative approach to real estate investing with single family properties.

That, and we started to talk about what is it that we do, and really the value of this thing is that, We are here to stack micro wins, to hit real estate singles. It’s not about hitting a home run. It’s not about going bigger, going home. It’s about doing a bunch of the little meaningful things over and over and over again.

That stacked one on top of the other create an amazing result. And the reason that we’re naming the book Micro wins to. Is because we real, number one, it’s got a great articulation. But number two, the micro wins are the foundation of everything that you wanna achieve in life. And the reason we said to millions is number one, to allude to the idea that there is money on the line that we’re talking about here, how to create.

Financial reality. We’re not saying that this is a guidebook of how to be a millionaire overnight. It’s just the concept of that micro wins can turn into millions. You could represent that in other ways. Well, you could represent that into small compounding daily tasks done repetitively. Create something awesome, right?

But micro wins to millions sounds awesome. It sounds better, the articulation and so, Book is How to Stack Micro Wins. It’s a philosophy, it’s a mindset of how to stack micro wins in every aspect of your life and how that translates to everything that we’ve built in terms of real estate to create millions of dollars.

Cuz in reality, you do enough real estate, you stack enough micro wins over a long enough period of time you going to be a millionaire, whether that be on paper or in physical dollars. We’ve done podcast. About that, but that’s the idea, right? It’s stacking micro wins in order to create a big end result.

Yeah, I love it. And as, as much as it is a philosophical kind of a concept and conversation, I love that there’s the practical aspect of it, that literally, again, having been doing business now, you know, going on 15 years or. We’ve simply taken the results of our clients, right? That’s right. All the way from, hey, somebody who didn’t even know what real estate really could even do to for them.

And helping them understand, here’s the steps that you take, and helping them take that step to get pre-approved and then to begin the process of choosing a market and then begin the process of actually looking for a property, and then getting the loan, and then doing the rehab and finding the tenant, placing the tenant, and each one of those.

We’ll call it Microsteps. Now, 10 years later, kept 10 to 12 years seems to be kind of like the magic number for our clients, right? Those who are actively getting after the opportunity in real estate, they’ve, they’ve literally, practically turned. These little micro wins into millions of dollars in their personal lives.

And it’s been, yes, it’s been phenomenal to see. And so the title of the book is, Is Certainly Apropo. And so Micro Wins to Millions is indicative of what we, the journey that we’re gonna take you on. It’s gonna be a set of principles and it’s a set of principles that allow you to stack micro wins and create millions.

And the book is both philosophical and especially tactical. We unlock the. Formula for what we do in real estate, but we give you plenty of real life context of how these things can be applicable in real life. And what you’ll find is each of the chapters is gonna have a mix of real life application outside of real estate, and then the real estate application with each of the principles we’re gonna dive into.

And so really the book is chunked up into three primary. The first section is the perspective section. How do we get the mind right, the mindset right, the perspective right? For you to now go and crush it. Then the second section of the book, it’s all the tactical nitty gritty stuff, right? It’s the strategy, and then the third section of the book is the results, the proof that the shifting of the perspective, and then the strategy put to work creates these outcomes and these results.

And so you’ve got the three main sections, and within each of the sections is a handful of principles. And the way that we have it broken up is each chapter has a name, right? Like chapter one is the philosophy, but then the philosophy is, is the name of the chapter. But then we articulate the principle and so we’re gonna dive in in the perspective section chapter one, the philosophy, Here’s the princip.

The real art of achievement is stacking micro wins to create large scale victories. So the philosophical underpinning is go and stack up micro wins and then create large scale victories, and we give plenty of examples, right? This may be in real estate, like Steve said, it’s. Steps that lead to a successful transaction.

It could be in your family life, and it could be taking those moments of tension and diffusing them immediately. We don’t necessarily name this in the book. I’m just giving you an example. It could be diffusing that and expressing more love than disappointment with your child, right? And doing that over and over and over.

And you create now this massive shift over time. So it’s the art of stacking micro wins in order to create large scale victories. Nice. Chapter two is the journey. Achievement is a process we’re celebrating, not merely an arrival. Worth waiting for that concept in and of itself. I love Kevin. I know we’re gonna dive in deep and, uh, discuss a number of different stories that articulate.

But I love the idea that you’re not sitting around waiting for it to happen. You’re not, you know, taking, taking action and then, Not celebrating that small achievement as something worth celebrating in and of itself. That’s right. And and experiencing, Yeah. And experiencing celebration and joy as a part of the journey, not as an end goal alone.

Right. And that, that, Yeah. I truly believe that that is one of the keys. To life and real estate. Right. Because, I mean, take real estate, you know, in and of itself. For us, our philosophy, our strategy, it’s, it’s, it’s a long term game. That’s right. It’s something that, you know, we, we talk about getting wealthy over time as opposed to getting rich quick.

Yeah. And we talk about it that way because we’ve seen those results. We believe in those results. And so that’s, you know, that’s what we articulate as the strategy that we apply and. Being that it is a long game, it can be, you know, you can get tired, you can get distracted, you can get bored, you can change, You know, it’s easy to change direction.

And so how do you stay on track? Well, it’s by celebrating the small wins. It’s by celebrating and finding joy in the journey. It’s so, you guys are gonna love that cha. It’s one of my favorite chapters. The last chapter in the perspective section of the book is the focus. This is another, I mean, they’re probably all my favorite chapters, but this chapter is so powerful and this is where the principle is.

Stop looking at the scoreboard as a measurement of your success. And we’ve talked a lot about that on the podcast, but it’s just, Oh my gosh, please stop comparing yourself and perceiving your deficits over acknowledging where you are, what you’ve accomplished, and the process that you’re in. And so that’s a really, really critical concept that we’re excited to dive in.

So section one perspective. We’ve got the philosophy, the journey, and the focus. And then we start section two of the book strategy. So I, I love this, Kevin. You know, I’m kind of a strategist. I love to look at like the how to, how we’re going to accomplish this and, and the, the, the different tasks, the different angles and perspectives at which you look at things.

And so the first one, chapter four, the guide is the principle. And then kind of the descriptor is ditch the guru who tells you what to do and find a guide who will do it with you. Kevin, I can’t tell you how much I love that. Because if there’s something that I don’t like more than anything almost, it’s somebody who says, Do what I say, not as I do.

Yeah. And I mean, I just had an experience this last week as I sat and I watched kind of this guru mentality. And it was interesting to be able to sit back and almost predict what was gonna be said and how it was gonna be said. And then the pitch at the end where it’s like, okay, now run in the back of the room and spend a bunch of money and it.

So it was interesting just to see, you know, that that concept. And I just absolutely love the concept of like, find somebody who’s gonna do it with you. Yeah. Somebody who’s been there and done it, and they can guide you. And they’re in process constantly of doing real estate. Yes. The same way that they’re saying that you ought to, And that is, Like they’re falling the exact same principles and they are becoming wealthy the same way that they’re suggesting that you become wealthy.

Yeah. It’s funny, I always think, uh, gurus sell and guides lead, right? I feel like that’s, that’s kind of how that goes. Okay. Chapter five is the p but you have to say it like on SW Genega, like, I’m going to pump you up with the power. Okay, the power is chapter five, and this is good chapter. This is all about leverage and in real estate we talk about leverage when it comes to mortgages, but this is how do you leverage the advantages available to you and use them to maximum benefit.

I guarantee when you read this chapter, you will view leverage through an entirely different lens. I’m just gonna tease it real quick. When you hit a home, In baseball, who is your most important partner in hitting a home run? It’s the pitcher. Because the pitcher’s momentum and velocity translates through physics to your bat, and that ball goes further, right?

If the pi, it’s just simple physics. Nobody realizes the pitcher and the batter while they’re in competition. There is also teamwork if the batter’s going to be successful because the batter is leveraging. The expert power of the pitcher. So that just gives you a little teaser. And then we will, we transition into how that translates to real estate and to, to utilizing aspects of leverage.

That’s really, really cool. Chapter six, the strategy. Love this one. Mapping your journey to success requires you start where you are. Had a conversation this morning with, with an individual, and we talked about this concept of to act or to be acted upon. And there are so many people who, like, they’re standing where they are and they’re waiting for something to happen to them.

Yeah. In order to propel them forward. Yes. And the reality is, is like where you’re at, you can start whether you’re just billing your credit, whether you’re saving some money, whether you’re ready to go and you’ve got some money, now you actually got to deploy that capital. You gotta actually look for the property and so on.

It’s just taking a look at where you are and it’s, it’s creating this game plan, right? Mm-hmm. , it’s. Taking a look and mapping out, Kay, here’s my resources, here’s where I’m starting and where can I go? Yep. And, and literally mapping that out and taking a look so you can, you can see clearly like where you’re going and how you’re gonna get there.

Ah, so cool. Such cool chapter. Okay. Chapter seven, this one, Steve. Look, this may be. Is the longest and most important chapter of the whole book. Chapter seven is called The Magic, and this is where we unlock. All of it. Everything about this strategy, how we select homes, the numbers that we focus on, how we select markets, we literally break it down.

It is a beefy chapter full of unbelievable stuff. And the reason we call it the magic, And by the way, here’s the, uh, This is the kind of the, the principle. It’s that the most important indicators of success are the ones that are not typically seen. And here’s what that means. When you look at magic tricks like an illusion.

You see the magician or the illusionist begin, they set up the trick. Here’s this thing that I’m going to do that seems totally impossible. And then boom, it’s done. And you see the end result. Now, if you think about what these magicians go through with these illusionists go through, think of how much practice behind the scenes, how many times you may know that they’re doing.

Slide of hand. You may even know how slide of hand works, but you can’t do it the way that they do it because they have drilled it in and practiced so much. If you think of everything that goes into a magic trick and looking at the end result, and you go, How have you ever watched a magician like on America’s Got Talent and you go, Holy how in the what?

The what? And you’re going, How do we do it? We get that question all the time. This chapter unlocks the magic, how to get from here to there and everything that goes on behind the scenes. So you could do it yourself if you wanted to, but it sure is hard to replicate if you don’t have the tens of thousands of hours of doing it and drilling it time and time again.

But we give it all to ya. Love it. Chapter eight. The unconventional wisdom ke that this has been the definition of done for your real estate is Oh, totally unconventional wisdom and unconventionally doing things like from the very GetGo. When we put together this business plan and the model and how we were gonna do things, like we kind of like looked at the industry and how things were being done, we kind of turned things on their head and did things.

In some cases a lot differently. In other cases, just a little bit differently. And so, you know, one of the concepts in this chapter is, is is the idea that if you want something done right, don’t do it yourself. And that kind of goes against what our parents taught us right when we were growing up. Yeah.

You know, the exact opposite. The idea that you need to do it your everything yourself if you want it done right. And so we kind of break that down and. This one element, this one principle of, of doing things differently and not doing it yourself. Yeah. You get a lot of advantage when that’s the. Chapter nine.

So we’re still in the strategy section, right? We got the guide, The power of the strategy, the Magic, the Unconventional Wisdom, and chapter nine is the goal. And this is a really critical principle that I think you really need to understand out there. It’s that true achievement. True achievement is predicated upon defining the right goal.

You guys, if you say, I want to be a billionaire next week. That’s a really good goal. The likelihood of you doing that is very low, and if you set it as a real solid goal and next week comes and you’re like, I’m not a billionaire, I’m not successful. Okay. True. Success is defining the goal. And the true achievement is predicated upon setting the right goal.

And the right goal can be different than the goal that you want it to be, right? And so there’s a principle here in your real estate and in life of how do you establish and then set the right goal that you can then work towards achieving by stacking micro wins. And all of a sudden the whole plan becomes very clear to you and it becomes a lot easier to.

Ke Chapter 10 is probably one of my favorite, and it’s the timing. The reason why I love it probably the most is because we’ve become perfect at timing everything, Dude. We have timed the market perfectly for every one of our classes. You know that? Yeah. I think it’s true. Like quite literally. Yes. When you realize that timing the market is just simply, Doing it now.

Mm-hmm. , Right? That’s the, that’s the reality of, of the timing and the, the power of, of timing things, you know, properly. And so as we get, as, as you get in, we dive into that, I, I love the conversation that we have in the book on that. Well, and, and I mean, we’ve said how many times on the podcast, like, when’s the best time to do real estate?

Uh, well, 20 years ago or second. Best time now. Like, do it now. That simple concept of doing it now can. Worlds of success, both in real estate and life. And so we kind of dive in and we talk a little bit about that. So that is the conclusion of the strategies that we have, perspective strategy, and now we move to the last couple chapters, which is really bringing it all home.

And this is in the results section of the book. And chapter 11 is the outcome. And we talk about live a life, don’t merely chase a goal. And this ties so many of the concepts of the book in to where we can say, Listen, while a goal is awesome and it’s great to have a goal and we think you should have a goal that.

Living and being present in that life. And that process will be so much more rewarding and frankly more successful than only focusing on the goal. So we take the principle of stop focusing on the scoreboard, and we bring it home with the entire unlocking of how we go and create a successful real estate portfolio and stack micro wins to create millions and.

Now it’s time to live and, and you know, we’ve got stories like this Steve, that we’ve told on the podcast, clients who’ve spent their entire life chasing a goal and never living a life. And we finally have a conversation and say, You know, you’ve done pretty well in real estate. It’s okay to go to Italy.

And they go, Huh? Like they’d never had that permission to do that. And beginning to live that life and not just focusing on the goal now becomes this incredibly fulfilling process, which leads us to our last chapter and one of our favorites. Chapter 12, The Purpose. I love this one, Kev. One of the things that we talk about all the.

Is every single property that our clients purchase has a story behind it and a purpose behind it. That little bit of cash flow, that appreciation, that principle paid down, that depreciation, all of the benefits and revenue streams that come from a property. Culminate into a very specific purpose for many of our clients, whether that be, hey, this house is being used to, you know, help pay for my mother’s, you know, retirement home or for, you know, some health bills or to go on that trip, or whatever it is, but the power of one property, and it goes even beyond that, right?

It goes beyond property, goes to the power of one and what your contribution does in your community and for. You know, generally speaking, your economic impact is unbelievable when you start a real estate journey. There’s an episode we did called The Power of One, and if you haven’t listened to that, if you’re a new listener to the podcast, go find the power of one episode, and it is critically important that you understand that by doing real estate, not only are you changing your financial life, not only are you benefit.

Everybody who is assisting you in doing the real estate, right? The agents and the, the mortgage brokers and the, the salaried employees that are working for the companies that are doing this and, and as well as the tenant and giving them a place to live. But all of the benefit that you’re having on a, an extended community, on putting an awesome family, in an awesome home, in a great community that’s contributing to the community and contributing to the school, but, and then there’s all the financial benefit.

What you’re representing for everybody that’s evolved into your transaction and you look at all of it, and you as an individual benefit financially more than all of ’em put together. And it is exceptional. And it all starts with the power of one decision to do one property and to do it now, and you begin stacking micro wins on your way to millions.

You. We are so excited to get this book in your hands. We’ll continue to work on finishing it tirelessly. Look, we’ve got an initial manuscript and we are going through and we are making sure that everything is dialed up and it is there, but we are far enough along that we could share this with you today and we are gonna dive in to these 12 principles in more depth and in more detail over the next 12 weeks over the.

Three months we get to hang three. Yeah, three months. We get to hang out and dive into all aspects of Moneyball real estate and Micro wins to millions as a part of replacing your income one property at a time. And we will give you tremendous content throughout and it will tease you for the book. It will give you an idea of what you will be able to have and share and be able to keep on your shelf and in your home and in your heart forevermore.

And we are so excited to do it. So that’s all we got for today, Steve. Any final words of wisdom, my friend, as we leave our good friends here on this podcast? And no more great words of wisdom other than just, uh, looking forward to diving deep into each of these chapters and spending a little bit of time in each of those subjects and sharing them with you.

So join us next week as we dive deep into the philosophy and how the real art of achievement is stacking micro. To create large scale victories. There’s gonna be some surprises in the episode that you probably have not heard from us before, so come back, make sure you check it out. You will not wanna miss this next episode as we begin this journey of micro wins to millions together.

All right, everybody. Thank you so much. We’ll talk to you real soon. Cheers. Thanks so much for listening to replace Your Income with Kevin and Steve. Do you have a question you want us to answer on the show? Head over to Apple Podcast and do three simple things. Leave us a rating and review and tell us what you think of the podcast.

Then in that review, ask us anything you want related to real estate or income replacement. Sit back and get ready to have your mind blown. And if you wanna shout out, leave your Instagram handle or your name and that’s all. Then listen in to hear your question answered. Live unfiltered and uncut. Thanks for joining us on Replace Your Income and just remember income replacement for you and your family may only be one property away.

See you next week.